Brand Marketer, Retina Products

Harrow, Inc.; United States; Remote; USD 90,000 - 150,000; Full time

Job summary

Harrow, Inc. is seeking a Brand Marketer, Retina Products to own biosimilar and adjacent retina brands such as BYOOVIZ and OPUVIZ. You will develop multichannel campaigns, including education for payers and retina specialists, in collaboration with Medical Affairs and Market Access.

This role is remote across the United States with travel about 20%, and reports to the Lead, Retina Marketing. A strong background in ophthalmology marketing and ABM is preferred.

Qualifications

• 3–6 years in pharma/biotech marketing, including 2+ in brand or product marketing.
• Experience taking materials through PRC/MLR review; familiarity with Veeva PromoMats or similar systems.
• Ability to explain technical clinical and reimbursement topics simply.
• Experience marketing to the retina subspecialty.
• Hands-on experience executing full-funnel marketing campaigns and ABM tactics.
• Proficiency with AI platforms such as ChatGPT and Claude, and with Slack.

Responsibilities

• Build and execute tactical plans for retina and in-office brands.
• Develop biosimilar education for retina specialists, practice staff, and payers.
• Run merchandising and conversion on the e-commerce platform for adjacent and glaucoma products.
• Develop materials with agencies through PRC approval; support execution of retina congresses (e.g., ASRS).
• Track brand and campaign KPIs; manage budgets, SOWs, and POs.
• Coordinate with the clinical team on new retina product trials and gather feedback.
• Own the BYOOVIZ and OPUVIZ brand plans: positioning, biosimilar adoption campaigns, and forecasts.
• Serve as the subject-matter expert and brand ambassador for the retina brands they own.
• Execute omnichannel campaigns for assigned brands across personal and non-personal channels, and track channel performance.
• Execute account-based marketing (ABM) tactics for target retina groups and in-office procedure accounts with the field and Strategic Accounts.
• Run full-funnel campaigns for assigned brands and report on performance at each stage of the funnel.

Skills

Brand marketing

Pharma/biotech marketing

ABM campaigns

AI platforms (ChatGPT, Claude)

Slack

retina ophthalmology experience

Education

Bachelor’s degree

Tools

Salesforce

Pardot/HubSpot

Power BI

Google Analytics

Adobe Suite

Job description

Before reading the job post, we encourage you to watch this video about our company. It gives you an inside look at how we started, the team and culture that made us successful, and where we're going. It's easy to read a job post and apply, but people often wonder about the culture and whether they would fit in. If you want to call Harrow your home and genuinely want to be part of a family and something big, then we encourage you to click this link and get to know us.

Who is Harrow?

Harrow (Nasdaq: HROW) is a leading provider of ophthalmic disease management solutions in North America. Harrow is an incredible entrepreneurial company - where we celebrate the ability of every member of the Harrow Family to be the CEO of their job. Harrow's values have driven interest over the past decade in attracting high-performing professionals in a variety of disciplines. Members of our Harrow Family often express their pride in being a part of our commitment to (1) innovation, (2) patient access to affordable medicines, and (3) our track record of having never turned down an ophthalmologist doing mission work around the world -providing free medicines in support of mission work aimed at giving or maintaining the gift of sight to those most in need. We encourage you to learn more about Harrow and its unique culture to see if you’re the right person to help contribute as we build a truly exceptional company, one we are all so proud of!

Brand Marketer, Retina Products

Harrow | Reports to: Lead, Retina Marketing

Position Summary

Owns the retina and in-office brands like biosimilars BYOOVIZ® and OPUVIZ™, plus IOPIDINE®, and adjacent/glaucoma products. Owns biosimilar interchangeability education and payer and HCP trust-building content.

Core Responsibilities

• Build and execute tactical plans for retina and in-office procedure brands.
• Develop biosimilar education for retina specialists, practice staff, and payers, in collaboration with Medical Affairs and Market Access.
• Run merchandising and conversion on the e-commerce platform for adjacent and glaucoma products.
• Develop materials with agencies through PRC approval; support execution of retina congresses (e.g., ASRS).
• Track brand and campaign KPIs; manage budgets, SOWs, and POs.
• Coordinate with the clinical team on new retina product trials and gather feedback.
• Own the BYOOVIZ® and OPUVIZ™ brand plans: positioning, biosimilar adoption campaigns, and forecasts.
• Serve as the subject-matter expert and brand ambassador for the retina brands they own, internally and externally.
• Execute omnichannel campaigns for assigned brands across personal and non-personal channels, and track channel performance.
• Execute account-based marketing (ABM) tactics for target retina groups and in-office procedure accounts with the field and Strategic Accounts.
• Run full-funnel campaigns for assigned brands and report on performance at each stage of the funnel.

Qualifications & Requirements

• Bachelor’s degree; 3-6 years in pharma or biotech marketing, including 2+ in brand or product marketing.
• Has taken materials through PRC/MLR review; familiarity with Veeva PromoMats or similar systems and workflows.
• Able to explain technical clinical and reimbursement topics simply.
• Experience marketing to the retina subspecialty.
• Hands-on experience executing full-funnel marketing campaigns and account-based marketing (ABM) tactics.
• Proficiency with AI platforms such as ChatGPT and Claude, and with Slack.

Preferred Qualifications

• Retina, ophthalmology, or biosimilar experience.
• Proficiency with Salesforce, Pardot/HubSpot/etc., Power BI, and Google Analytics; Adobe Suite a plus.

Position Type

• Remote (U.S.)

Travel

• Approximately 20%

Harrow's ophthalmic pharmaceutical portfolio is one of the most comprehensive in the industry, including:

• A broad Dry Eye Disease product line, led by VEVYE ® and bolstered by well-known adjacent ocular surface disease products such as FLAREX ® and FRESHKOTE ®
• A peri-operative Surgical product line, led by TRIESENCE ® , and BYQLOVI TM
• A Rare and Specialty product line, which includes various high-need and utility products such as ILEVRO ® , NATACYN ® , and VERKAZIA ®
• A robust internal development pipeline with multiple late-stage candidates, including MELT-300, MELT-210, H-N08, and CR-01

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Harrow, Inc.'s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

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An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.