Remote Retina Brand Marketer – Biosimilars & ABM

harrowhealth; United States; Remote; USD 119,000 - 146,000; Full time

Job summary

Harrow seeks a Brand Marketer for Retina Products to own retina and in-office biosimilar brands such as BYOOVIZ and OPUVIZ, plus related glaucoma lines. You will craft education for biosimilars, work with Medical Affairs and Market Access, and drive ABM campaigns across channels.

You will lead full-funnel marketing, coordinate with agencies, and monitor brand KPIs while managing budgets and vendor relationships. Remote, US-based role with ~20% travel.

Qualifications

• Bachelor's degree in a relevant field with 3–6 years in pharma/biotech marketing, incl. 2+ in brand or product marketing.
• Experience moving materials through PRC/MLR review; familiarity with Veeva PromoMats workflows.
• Ability to translate technical clinical/reimbursement topics for diverse audiences.
• Experience marketing to retina subspecialty; full-funnel marketing and ABM execution.
• Proficiency with AI tools and collaboration platforms (ChatGPT, Claude, Slack).

Responsibilities

• Build and execute tactical plans for retina and in-office brands.
• Develop biosimilar education for retina specialists, payers, and staff with Medical Affairs.
• Run merchandising and conversion on ecommerce for adjacent/glaucoma products.
• Create materials with agencies through PRC approval; support retina congresses.
• Track KPIs, manage budgets, SOWs, and POs; coordinate with clinical teams on trials.
• Own brand plans for BYOOVIZ and OPUVIZ; drive biosimilar adoption campaigns.

Skills

ABM campaigns

Retina marketing

Biopharma marketing

AI platforms (ChatGPT/Claude)

Slack proficiency

Education

Bachelor's degree

Tools

Salesforce

Pardot/HubSpot

Power BI

Google Analytics

Adobe Creative Suite

Job description

Harrow seeks a Brand Marketer for Retina Products to own retina and in-office biosimilar brands such as BYOOVIZ and OPUVIZ, plus related glaucoma lines. You will craft education for biosimilars, work with Medical Affairs and Market Access, and drive ABM campaigns across channels.

You will lead full-funnel marketing, coordinate with agencies, and monitor brand KPIs while managing budgets and vendor relationships. Remote, US-based role with ~20% travel.