Retention Marketing Manager - Lifecycle & Analytics (NYC)

Fleur du Mal; New York (NY); On-site; USD 120,000 - 160,000; Full time

Benefits offered by this job

Health Insurance

401K

FSA

Employee Discount

Job summary

Fleur du Mal, a NYC luxury lingerie brand, seeks a Retention Marketing Manager to lead lifecycle, segmentation, and analytics. Drive scalable email/SMS programs to lift repeat purchases, AOV, and LTV while protecting deliverability. Own KPI framework, experimentation, and data-driven decisioning.

The ideal candidate has 7+ years in retention with strong analytics and hands-on ESP experience (Attentive or Klaviyo). Office-based in NYC, with a focus on lifecycle growth across channels.

Qualifications

• 7+ years of retention/lifecycle ownership with strong analytics depth.
• Demonstrated advanced segmentation and automation at scale.
• Strong measurement discipline; experience partnering with Data/Engineering.
• Hands-on expertise in ESP/SMS platforms (Attentive or Klaviyo a plus) and CRM analytics.

Responsibilities

• Lead end-to-end lifecycle programs: welcome/activation, browse/cart checkout abandon, post-purchase, cross-sell, replenishment, VIP, winback.
• Define customer-state logic and trigger frameworks.
• Set channel governance: cadence, frequency caps, suppression logic, contact strategy.
• Deploy personalization: dynamic modules, product recommendations, send-time optimization.
• Create segment playbooks and messaging strategy inputs for partners.
• Measure and optimize loyalty performance with lift and retention metrics.
• Own KPI framework and reporting; build experimentation roadmap; provide decision-grade insights.
• Oversee deliverability, list health, and compliance (SMS/TCPA).
• Partner with Data/Engineering to ensure accurate event tracking and identity resolution.

Skills

Retention marketing

Lifecycle automation

Segmentation design

Analytics depth

Klaviyo

Attentive

Tools

Attentive

Klaviyo

Job description

Fleur du Mal, a NYC luxury lingerie brand, seeks a Retention Marketing Manager to lead lifecycle, segmentation, and analytics. Drive scalable email/SMS programs to lift repeat purchases, AOV, and LTV while protecting deliverability. Own KPI framework, experimentation, and data-driven decisioning.

The ideal candidate has 7+ years in retention with strong analytics and hands-on ESP experience (Attentive or Klaviyo). Office-based in NYC, with a focus on lifecycle growth across channels.