Lifecycle & Retention Marketing Manager

ALPAKA; United States; Remote; USD 70,000 - 100,000; Full time

Benefits offered by this job

Base salary $70,000–$100,000 USD

Bonus 10–15% annual target

Paid vacation and sick leave

Health benefits

Product allowance and team discounts

Job summary

A leading lifestyle brand is seeking a Lifecycle & Retention Marketing Manager to enhance customer relationships through email and SMS strategies. This role involves strategy ownership, report management, and growing revenue from owned channels. Successful candidates will have 3–5+ years in DTC eCommerce marketing and strong knowledge of platforms like Klaviyo. The position offers a competitive base salary and remote-first work environment, making it ideal for skilled marketers looking for flexibility and growth.

Qualifications

• 3–5+ years in lifecycle, CRM, or retention marketing, especially in DTC eCommerce.
• Strong experience with email marketing automation and segmentation.
• Comfortable managing end-to-end marketing channels.

Responsibilities

• Own the lifecycle strategy across email, SMS, app, and loyalty.
• Build and optimize automated flows for various customer journeys.
• Lead testing initiatives to improve customer engagement and revenue.

Skills

Lifecycle marketing experience

Hands-on experience with Klaviyo

Analytical skills

Strong writing skills

Tools

Klaviyo

Attentive

Job description

ALPAKA creates high-performance carry gear designed for modern life: balancing function, durability, and thoughtful design. As we continue to grow, we’re looking for a Lifecycle & Retention Marketing Manager to help deepen long-term customer relationships through owned channels.

Job Overview

We’re seeking a Lifecycle & Retention Marketing Manager to own the strategy, roadmap, and execution of email, SMS, app notifications, and loyalty. This role focuses on optimizing an existing lifecycle foundation, with email as the primary driver and strong upside in SMS and app.

You’ll be responsible for growing the contribution of owned channels to revenue while maintaining high standards for brand quality and customer experience.

What You’ll Do

• Own lifecycle strategy across email, SMS, app, and loyalty
• Build and optimize automated flows (onboarding, post-purchase, cross-sell, loyalty, win-back)
• Lead testing across messaging, cadence, segmentation, and incentives
• Grow % of revenue from owned channels sustainably
• Partner with e-commerce, brand, paid media, and CX teams
• Own lifecycle reporting and performance insights

What We’re Looking For

• 3–5+ years in lifecycle, CRM, or retention marketing (DTC eCommerce)
• Strong hands‑on experience with Klaviyo or similar platforms (required)
• Experience with Attentive or similar SMS platforms
• Proven ability to optimize existing lifecycle programs
• Strong writing, organization, and analytical skills
• Comfortable owning channels end‑to‑end

Compensation & Benefits

• Base salary: $70,000–$100,000 USD (DOE)
• Bonus: 10–15% annual target
• Remote‑first (US-based)
• Paid vacation and sick leave
• Health benefits (where applicable)
• Product allowance and team discounts

Additional Details

• Seniority level: Mid‑Senior level
• Employment type: Full‑time
• Job function: Marketing and Sales
• Industries: Retail