Retention Marketing Data Analyst

Verizon; Rolling Meadows (IL); Hybrid; USD 92,000 - 159,000; Full time

Benefits offered by this job

Health and wellness benefits

401(k) matched

Paid time off

Tuition assistance

Job summary

Verizon is seeking a Consultant Marketing, Early Life Strategy to leverage customer data and analytics to drive retention and optimize campaigns. You will collaborate with internal teams, map customer journeys, and translate complex insights into actionable tactics for management.

The role is hybrid, with a mix of remote work and planned in-office days. You will design test plans, evaluate ROI, and present findings to stakeholders across the organization.

Qualifications

• Bachelor's Degree or four or more years of experience.
• Four or more years of relevant professional experience in marketing, CRM, or marketing analytics.
• Experience using customer data and analytics to measure program performance and ROI.

Responsibilities

• Analyze base customer behavioral data to uncover opportunities and inform retention tactics.
• Measure program effectiveness and campaign metrics to guide improvements.
• Develop marketing test strategies and analyze save sequencing to retain revenue.
• Package data-driven insights into clear narratives for leadership.

Skills

Data analytics

Marketing analytics

Presentations

CRM tools

AI

Omni-channel data analysis

Marketing automation

Excel/PowerPoint

Education

Bachelor's Degree

MBA (bonus)

Tools

Adobe Experience Platform

Salesforce

Marketo

Job description

Verizon is seeking a Consultant Marketing, Early Life Strategy to leverage customer data and analytics to drive retention and optimize campaigns. You will collaborate with internal teams, map customer journeys, and translate complex insights into actionable tactics for management.

The role is hybrid, with a mix of remote work and planned in-office days. You will design test plans, evaluate ROI, and present findings to stakeholders across the organization.