Data-Driven Retention Marketing Analyst

Verizon; Irving (TX); Hybrid; USD 90,000 - 150,000; Full time

Benefits offered by this job

Hybrid work model

401(k) match

Paid time off

Job summary

Verizon is seeking a Consultant Marketing, Early Life Strategy to leverage customer data and analytics to drive retention and optimize campaigns. You will analyze detailed performance data, map customer journeys, and develop test plans, packaging insights into narratives for peers and leadership.

You will collaborate with internal teams to implement data-driven marketing plans, balance multiple priorities, and communicate recommendations clearly across functions in a hybrid work environment.

Qualifications

• Bachelor's degree or four or more years of experience.
• Four or more years of relevant marketing, CRM, or analytics experience.
• Experience using customer data to measure program performance and inform strategy.
• Ability to present complex data clearly to management.
• Ability to balance multiple priorities in a dynamic environment.

Responsibilities

• Analyzing base customer behavioral data and complex data sets to uncover strategic opportunities, identify primary drivers of churn, and inform retention tactics.
• Measuring program ROI and campaign metrics to provide data-backed recommendations for continuous strategy and creative improvements.
• Developing marketing test strategies and analyzing save sequencing processes to ensure retention with minimal revenue write-down.
• Packaging fact-based recommendations and telling compelling stories with data to defend strategic changes and gain alignment across cross-functional groups.

Skills

Data analysis

Retention strategies

ROI tracking

Storytelling with data

Education

Bachelor's degree in Marketing/Market Research/Finance or MBA

Tools

Adobe Experience Platform

Salesforce

Marketo

Excel

PowerPoint

Google Suite

Job description

Verizon is seeking a Consultant Marketing, Early Life Strategy to leverage customer data and analytics to drive retention and optimize campaigns. You will analyze detailed performance data, map customer journeys, and develop test plans, packaging insights into narratives for peers and leadership.

You will collaborate with internal teams to implement data-driven marketing plans, balance multiple priorities, and communicate recommendations clearly across functions in a hybrid work environment.