Data-Driven Retention Marketing Specialist

Verizon; Ashburn (VA); Hybrid; USD 83,000 - 159,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

401(k) matching

Life insurance

Job summary

Verizon in Ashburn, VA is seeking a Consultant Marketing, Early Life Strategy to leverage customer data and analytics to drive retention. You will analyze detailed performance data to uncover opportunities, optimize campaigns, and measure effectiveness to reduce churn.

In this hybrid role, you will collaborate with internal teams, map customer journeys, and package complex insights into clear narratives for peers and leadership.

Qualifications

• Bachelor's degree or 4+ years of relevant experience.
• 4+ years in marketing, CRM, or analytics.
• Experience using customer data to measure ROI and inform strategy.
• Ability to package data sets into clear presentations for management.

Responsibilities

• Analyze customer behavioral data to uncover retention opportunities and reduce churn.
• Measure program ROI and campaign metrics to guide strategic improvements.
• Develop test strategies and analyze sequencing to optimize retention and revenue.
• Present data-driven recommendations to cross-functional teams.

Skills

Marketing analytics

CRM data analysis

ROI tracking

Storytelling with data

Education

Bachelor's Degree

Tools

Adobe Experience Platform

Salesforce

Marketo

Excel

PowerPoint

Google Workspace

Job description

Verizon in Ashburn, VA is seeking a Consultant Marketing, Early Life Strategy to leverage customer data and analytics to drive retention. You will analyze detailed performance data to uncover opportunities, optimize campaigns, and measure effectiveness to reduce churn.

In this hybrid role, you will collaborate with internal teams, map customer journeys, and package complex insights into clear narratives for peers and leadership.