Data-Driven Marketing Strategist: Retention & Growth

Verizon; Alpharetta (GA); Hybride; USD 83 000 - 159 000; Plein temps

Résumé du poste

Verizon is seeking a Consultant Marketing, Early Life Strategy to leverage customer behavioral data to drive retention strategies and optimize marketing programs. You will analyze detailed performance data, map customer journeys, and communicate insights to cross-functional teams.

This hybrid role emphasizes data-driven decision making and storytelling for leadership alignment. The position requires 4+ years in marketing analytics or CRM, plus a Bachelor's degree or equivalent experience.

Qualifications

• Bachelor's Degree or four+ years of experience.
• Four+ years in marketing, CRM, or marketing analytics.
• Experience using customer data and analytics to measure program performance.
• Ability to package complex data sets and present findings to management.
• Ability to balance multiple priorities in a dynamic environment.

Responsabilités

• Analyzing base customer behavioral data to uncover strategic opportunities and inform retention tactics.
• Measuring program ROI and campaign metrics to guide strategy and creative improvements.
• Developing marketing test strategies and analyzing retention processes.
• Packaging data-driven recommendations and storytelling for leadership alignment.

Connaissances

Data analytics

Marketing analytics

ROI tracking

Storytelling with data

Formation

Bachelor's Degree

Outils

Adobe Experience Platform

Salesforce

Marketo

Description du poste

Verizon is seeking a Consultant Marketing, Early Life Strategy to leverage customer behavioral data to drive retention strategies and optimize marketing programs. You will analyze detailed performance data, map customer journeys, and communicate insights to cross-functional teams.

This hybrid role emphasizes data-driven decision making and storytelling for leadership alignment. The position requires 4+ years in marketing analytics or CRM, plus a Bachelor's degree or equivalent experience.