Data-Driven Marketing & Retention Specialist

Verizon; Basking Ridge (NJ); Hybrid; USD 83,000 - 159,000; Full time

Benefits offered by this job

Hybrid work arrangement

401(k) matching

Paid holidays

Paid parental leave

Tuition assistance

Job summary

Verizon in the United States is seeking a Consultant Marketing, Early Life Strategy to leverage customer analytics to drive retention and optimize campaigns. You will partner with cross-functional teams to map journeys, develop test plans, and present data-driven insights to leadership.

You will translate complex data into actionable tactics, balancing priorities in a dynamic setting while embracing a hybrid work model. Strong storytelling with ROI focus is essential for success.

Qualifications

• Bachelor's degree or four or more years of experience.
• Four or more years of relevant professional experience in marketing, CRM, or marketing analytics.
• Experience using customer data and analytics to measure program performance, evaluate ROI, and inform marketing strategy.
• Demonstrated ability to package complex data sets and recommendations into clear presentations for management.
• Experience balancing multiple priorities to meet deadlines in a dynamic environment.

Responsibilities

• Analyzing base customer behavioral data and complex data sets to uncover strategic opportunities, identify primary drivers of churn, and inform retention tactics.
• Measuring program ROI and campaign metrics to provide data-backed recommendations for continuous strategy and creative improvements.
• Developing marketing test strategies and analyzing save sequencing processes to ensure retention with minimal revenue write-down.
• Packaging fact-based recommendations and telling compelling stories with data to defend strategic changes and gain alignment across cross-functional groups.

Skills

Data analysis

Marketing analytics

ROI tracking

Presentation skills

Education

Bachelor's degree or equivalent experience

Bachelor's degree in Marketing, Market Research, Finance, or MBA

Tools

Adobe Experience Platform

Salesforce

Marketo

Excel/PowerPoint

Job description

Verizon in the United States is seeking a Consultant Marketing, Early Life Strategy to leverage customer analytics to drive retention and optimize campaigns. You will partner with cross-functional teams to map journeys, develop test plans, and present data-driven insights to leadership.

You will translate complex data into actionable tactics, balancing priorities in a dynamic setting while embracing a hybrid work model. Strong storytelling with ROI focus is essential for success.