Retention & Analytics Marketing Specialist

Verizon; Town of Florida (NY); Hybrid; USD 92,000 - 159,000; Full time

Job summary

Verizon is seeking a Consultant Marketing, Early Life Strategy to leverage customer data and analytics to drive retention and optimize marketing programs. You will analyze performance data, map customer journeys, and develop test plans while communicating insights to peers and leadership.

Ideal candidates have 4+ years in marketing analytics or CRM, with strong presentation skills and ability to balance multiple priorities in a dynamic environment.

Qualifications

• Bachelor's Degree or 4+ years of experience.
• 4+ years in marketing, CRM, or marketing analytics.
• Experience using customer data and analytics to measure program performance.
• Ability to package complex data sets into clear presentations for management.
• Ability to balance multiple priorities to meet deadlines.

Responsibilities

• Analyzing base customer behavioral data and complex data sets to uncover strategic opportunities, identify primary drivers of churn, and inform retention tactics.
• Measuring program effectiveness, ROI, and campaign metrics to provide data-backed recommendations for continuous strategy and creative improvements.
• Developing marketing test strategies and analyzing save sequencing processes to ensure retention with minimal revenue write-down.
• Packaging fact-based recommendations and telling compelling stories with data to defend strategic changes and gain alignment across cross-functional groups.

Skills

Data analysis

Marketing analytics

Presentation skills

Cross-functional collaboration

Problem solving

Education

Bachelor's degree

MBA

Tools

Adobe Experience Platform

Salesforce

Marketo

Google Suite

MS Office Suite (Excel/PowerPoint)

Job description

Verizon is seeking a Consultant Marketing, Early Life Strategy to leverage customer data and analytics to drive retention and optimize marketing programs. You will analyze performance data, map customer journeys, and develop test plans while communicating insights to peers and leadership.

Ideal candidates have 4+ years in marketing analytics or CRM, with strong presentation skills and ability to balance multiple priorities in a dynamic environment.