Retention Marketing Analyst (Hybrid, Data-Driven)

Verizon; Corridor North (MD); Hybrid; USD 92,000 - 159,000; Full time

Benefits offered by this job

401(k) match

Holiday pay

Personal days

Parental leave

Tuition assistance

Job summary

Verizon is seeking a Consultant Marketing, Early Life Strategy to leverage customer data and analytics to drive retention and optimize marketing programs. You will partner with internal teams to map journeys, design tests, and present insights to leadership.

The role emphasizes translating complex data into actionable tactics, balancing priorities, and delivering clear narratives for stakeholders. This hybrid position in Maryland combines remote work with three days in the office and a 40-hour

Qualifications

• Bachelor's Degree or four or more years of experience.
• Four or more years of relevant professional experience in marketing, CRM, or marketing analytics.
• Experience using customer data and analytics to measure program performance, ROI, and inform marketing strategy.
• Demonstrated ability to package complex data sets and recommendations into clear presentations for management.

Responsibilities

• Analyzing base customer behavioral data and complex data sets to uncover strategic opportunities and inform retention tactics.
• Measuring program effectiveness, ROI, and campaign metrics to inform improvements.
• Developing marketing test strategies and analyzing save sequencing to maximize retention and minimize revenue write-downs.
• Packaging data-driven recommendations into clear narratives to gain cross-functional alignment.

Skills

Data analysis

Marketing analytics

CRM experience

ROI tracking

Storytelling with data

Presentations to management

Education

Bachelor's Degree

MBA

Tools

Adobe Experience Platform

Salesforce

Marketo

Job description

Verizon is seeking a Consultant Marketing, Early Life Strategy to leverage customer data and analytics to drive retention and optimize marketing programs. You will partner with internal teams to map journeys, design tests, and present insights to leadership.

The role emphasizes translating complex data into actionable tactics, balancing priorities, and delivering clear narratives for stakeholders. This hybrid position in Maryland combines remote work with three days in the office and a 40-hour