Retention Marketing Associate: Email, SMS & Push Campaigns

TaylorMade Golf Company; California; On-site; USD 73,000 - 84,000; Full time

Benefits offered by this job

Health benefits

Performance bonuses

Product discounts

Holidays & PTO

Job summary

TaylorMade Golf Company is seeking an Associate Program Manager Retention (Digital Commerce) in California to lead day-to-day email, SMS and push campaigns for onboarding, growth and retention. You will collaborate with brand marketing, ecommerce, design, copywriting and analytics to build a coordinated campaign calendar, wireframe templates and drive KPI dashboards.

The role offers base pay in the $73k–$84k range with health benefits, bonuses and product discounts, reflecting a

Qualifications

• Bachelor’s degree in Marketing, Communications, Business or related field.
• 3+ years experience in retention or lifecycle marketing with hands-on email/SMS/push.
• Experience working in a team-oriented / collaborative environment.

Responsibilities

• Execute day‑to‑day ad hoc email, SMS and push campaigns for product launches, promotions and retargeting.
• Assist in building and maintaining the monthly retention marketing campaign calendar.
• Partner with ecommerce planning to align forecasts with messaging focus.
• Contribute to strategies that convey marketing messages clearly to customers.
• Wireframe campaigns and provide direction for design and copywriting handoff.
• Develop onboarding strategies across channels to drive engagement.
• Partner with analytics to establish KPI dashboards and track performance.
• Work cross‑departmentally to gather assets, requirements and goals.
• Test campaigns prior to send including QA checks.
• Maintain knowledge of email best practices and industry standards.
• Track trends and optimize the retention program.
• Handle ad hoc communication needs from other departments.
• Perform other related responsibilities as required.

Skills

English proficiency

HTML/CSS basics

Microsoft Office

Klaviyo experience

Google Analytics

Communication skills

Attention to detail

Independent work

Golf interest

Campaign coordination

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Klaviyo

Google Analytics

Job description

TaylorMade Golf Company is seeking an Associate Program Manager Retention (Digital Commerce) in California to lead day-to-day email, SMS and push campaigns for onboarding, growth and retention. You will collaborate with brand marketing, ecommerce, design, copywriting and analytics to build a coordinated campaign calendar, wireframe templates and drive KPI dashboards.

The role offers base pay in the $73k–$84k range with health benefits, bonuses and product discounts, reflecting a