Associate Program Manager Retention

TaylorMade Golf; Carlsbad (CA); On-site; USD 73,000 - 84,000; Full time

Benefits offered by this job

Health & wellness benefits

Performance bonuses

Product discounts

Paid time off

Job summary

TaylorMade Golf is looking for an Associate Program Manager Retention to lead digital commerce initiatives. This role will manage email, text, and push campaigns aimed at onboarding, growth, and retention.

The successful candidate will collaborate with marketing, e-commerce, and analytics teams to optimize engagement strategies, maintain campaign calendars, and ensure ad compliance. A Bachelor’s degree and 3+ years in marketing are essential, along with strong communication and analytical skills.

Qualifications

• 3+ years’ experience in retention or lifecycle marketing.
• Hands-on experience creating email, SMS, and/or push notification campaigns.
• Experience working in a team-oriented/collaborative environment.

Responsibilities

• Execute day-to-day ad-hoc email, text message, and push campaigns.
• Maintain monthly retention marketing campaign calendar.
• Partner with analytics to track performance and insights.

Skills

English communication skills

HTML and CSS basics

Microsoft Office

Klaviyo experience

Google Analytics experience

Proactive problem solver

Attention to detail

Education

Bachelor’s degree in Marketing or related field

Job description

The Associate Program Manager Retention (Digital Commerce) will be the primary executor of email, text message and push notification campaigns spanning on-boarding, growth, and retention for our digital commerce initiatives.

This role is responsible for the day-to-day creation of adhoc and planned campaigns supporting product launches, promotions, and retargeting efforts. It requires a creative thinker and collaboration with internal teams such as brand marketing, e‑commerce, design, copywriting, legal, and advanced analytics.

Essential Functions and Key Responsibilities

• Serve as the primary executor of day‑to‑day ad‑hoc email, text message, and push notification campaigns for product launches, promotions, and retargeting.
• Responsible for template setup, segmentation, QA, and deployment while adhering to brand style guide and channel best practices.
• Assist in building and maintaining the monthly retention marketing campaign calendar, ensuring alignment across email, SMS, and push channels.
• Partner with the ecommerce planning team to understand product and promotional forecasts, adjusting the campaign calendar and prioritizing messaging focus accordingly.
• Contribute to email, text messaging, and push marketing strategies that convey overall marketing messages clearly and in the proper tone to customers and prospective customers.
• Wireframe campaigns and design templates.
• Liaise with internal teams to provide detailed direction for design and copywriting handoff.
• Develop and execute subscriber onboarding strategies across email, text message and push channels to drive engagement and long‑term retention among new subscribers.
• Partner with analytics team to establish and maintain KPI dashboards and reporting frameworks to track channel performance across email, SMS and push; surface actionable insights to inform campaign strategy.
• Work cross‑departmentally (with brand marketing, ecommerce content, social, design, copywriting, and advanced analytics) to gather assets, business requirements, development time, marketing goals and objectives.
• Test and review all campaigns prior to send including device render testing, link checks, proofreading.
• Maintain current knowledge of email best practices, strategies, and industry standards including browser/client compatibility, appearance of subject lines, use of images, etc.
• Track and analyze trends, competitive landscape, consumer insights, and current state of the business to continuously optimize the retention program.
• Handle ad‑hoc communication needs from other departments as needed.
• Perform other related responsibilities as required.

Knowledge and Skills Requirements

• Excellent English communication skills, both verbal and written.
• Ability to write, proofread, and edit with proficiency and accuracy.
• Basic understanding of HTML, CSS, etc.
• Intermediate knowledge of Microsoft Office (Excel, Word, PowerPoint).
• Experience with Klaviyo preferred.
• Experience with Google Analytics preferred.
• Ability to communicate ideas in both technical and user‑friendly language.
• Must be pro‑active and seek out new opportunities to improve the retention marketing program.
• Highly self‑motivated and directed, with keen attention to detail.
• Ability to prioritize and execute tasks and work independently in a dynamic and fast‑paced organization.
• Passion for golf and/or sport.

Education, Work Experience, and Professional Certifications

• Bachelor’s degree in Marketing, Communications, Business or related field.
• 3+ years’ experience in retention or lifecycle marketing, with hands‑on experience creating email, SMS and/or push notification campaigns.
• Experience working in a team‑oriented / collaborative environment.

Work Environment / Physical Requirements

Office environment, heavy computer use.

Ability to work extended hours as needed.

Light physical effort equal to frequent lifting or moving of lightweight materials.

Regularly required to sit or stand, bend and reach.

Compensation and Benefits

Expected annual base pay range: $73,000 – $84,000. Additional benefits such as health & wellness, performance bonuses, product discounts, holidays, paid time off, and other standard company benefits may also be offered.

Equal Opportunity Employer Statement

TaylorMade is an equal opportunity employer. All qualified applicants receive consideration for employment without regard to race, religious creed, color, national origin or ancestry, physical or mental disability, medical condition, genetic information, marital status, sex, pregnancy, gender, gender identity, gender expression, age, sexual orientation, military and veteran status or any other basis protected by federal, state or local law, ordinance or regulation.