Growth-Driven Digital Marketing Programs Lead

TaylorMade Golf Company; Carlsbad (CA); On-site; USD 78,000 - 87,000; Full time

Benefits offered by this job

Health & wellness

Performance bonuses

Product discounts

Holidays

Paid time off

Job summary

TaylorMade Golf Company seeks an Associate Program Manager, Digital Marketing to own strategy, day-to-day execution, and optimization for Paid Social (Meta, Reddit) and Affiliate programs, with support across Paid Search, SEO, Display, and App tactics. Drive profit, revenue, and customer acquisition growth through data-driven channel optimization.

This role requires close collaboration with eCommerce, finance, content, and brand marketing to align channel execution with broader business goals.

Qualifications

• Bachelor’s degree in Marketing, Digital Media, Business, or related field preferred.
• 3+ years’ experience using Meta Ads and YouTube Ads required, either in-house or agency.
• 3+ years’ experience managing Affiliate/influencer strategy required.
• 1+ years of experience managing paid search campaigns preferred.
• Meta Ads, Google Analytics, or YouTube Ad certifications a plus.

Responsibilities

• Plan, execute, and scale Paid Social and Affiliate programs.
• Own campaign structure, audience strategy, and placements for acquisition and retargeting.
• Manage daily and monthly budget pacing and optimize spend against targets.
• Lead paid social creative testing agenda and develop briefs for in-house team.
• Provide ongoing channel reporting and update dashboards (ROAS, CAC, MER, iROAS).
• Test emerging channels, campaign types, and partners; decide scaling.
• Collaborate with Affiliate publishers and agency to optimize delivery and performance.
• Review performance and adjust strategy per industry best practices.

Skills

GA4

Photoshop

Incrementality

MMM

AI tools

Project management

Analytical skills

PowerPoint

Excel

Word

Team collaboration

Golf knowledge

Education

Bachelor’s degree in Marketing, Digital Media, Business, or related field

Tools

PowerPoint

Excel

Word

Job description

TaylorMade Golf Company seeks an Associate Program Manager, Digital Marketing to own strategy, day-to-day execution, and optimization for Paid Social (Meta, Reddit) and Affiliate programs, with support across Paid Search, SEO, Display, and App tactics. Drive profit, revenue, and customer acquisition growth through data-driven channel optimization.

This role requires close collaboration with eCommerce, finance, content, and brand marketing to align channel execution with broader business goals.