Digital Marketing Programs Lead: Paid Social & Affiliate

TaylorMade Golf; Carlsbad (CA); On-site; USD 78,000 - 87,000; Full time

Benefits offered by this job

Health & wellness

Product discounts

Holidays

Paid time off

Job summary

TaylorMade Golf seeks an Associate Program Manager, Digital Marketing to own strategy, execution and optimization for Paid Social and Affiliate programs, with support across Paid Search, SEO, Display, and App tactics. You will partner with eCommerce, finance, content, and brand marketing to align channel efforts with business goals.

Based in Carlsbad, CA, you will drive profits and customer acquisition through data-driven channel optimization and constant experimentation, while delivering clear

Qualifications

• Bachelor’s degree in Marketing, Digital Media, Business, or related field.
• 3+ years’ experience using Meta Ads and YouTube Ads.
• 3+ years’ experience managing Affiliate/influencer strategy.
• 1+ years of experience managing paid search campaigns.
• Meta Ads, Google Analytics, or YouTube Ad certifications a plus.

Responsibilities

• Plan and scale Paid Social and Affiliate programs to meet business goals.
• Develop strategies across Paid Social (Meta, YouTube, Reddit, TikTok) and Affiliate with Paid and Organic Search support.
• Own campaign structure, audience strategy, and placement mix for acquisition and retargeting.
• Manage daily and monthly budget pacing and optimize spend against targets.
• Lead paid social creative testing with concepts, formats, hooks, and offers.
• Translate performance data into clear creative briefs for in-house creatives.
• Share testing results and apply winning patterns to future briefs.
• Provide channel reporting and maintain dashboards (ROAS, CAC, MER, iROAS).
• Test emerging channels and partners; advise on scaling.
• Collaborate with Affiliate publishers and agency to optimize delivery.
• Regularly review performance and adjust campaign structure per best practices.
• Use GA4 and incrementality tools to surface insights for optimization.

Skills

GA4

Photoshop

Incrementality Measurement

AI tools

Project management

PowerPoint

Excel

Word

Team collaboration

Golf passion

Education

Bachelor’s degree in Marketing

Tools

Measured

Job description

TaylorMade Golf seeks an Associate Program Manager, Digital Marketing to own strategy, execution and optimization for Paid Social and Affiliate programs, with support across Paid Search, SEO, Display, and App tactics. You will partner with eCommerce, finance, content, and brand marketing to align channel efforts with business goals.

Based in Carlsbad, CA, you will drive profits and customer acquisition through data-driven channel optimization and constant experimentation, while delivering clear