Retail Training Junior Associate Intern - Car Tech Content

Mercedes-Benz Group AG

Atlanta (GA)

On-site

USD 42,000 - 52,000

Part time

14 days+

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Job summary

Mercedes-Benz USA is seeking a recent university graduate to join the MB Academy Retail Training team as a Junior Customer Education Designer. You will translate vehicle features and technologies into engaging short-form learning videos for dealer personnel and customers, partnering with Content, Product Management, and Marketing to ensure accuracy and brand alignment.

This one-year assignment focuses on identifying DTU topics, scripting, recording, editing, and publishing videos across official

Qualifications

Bachelor’s degree in communications, digital media, marketing, automotive technology, engineering, instructional design, business, or a related field.
Recent university graduate or early-career professional with relevant academic, internship, portfolio, or project experience.
Strong knowledge of or demonstrated passion for automotive products and vehicle technology.
Demonstrated ability to create social media or digital content, including short-form video.
Ability to explain complex technical concepts in simple, customer-friendly language.
Excellent verbal, written, presentation, and storytelling skills.
Proficiency in Microsoft Office products.
Ability to manage multiple assignments, deadlines, reviews, and stakeholder inputs.
Eager to learn, proactive, collaborative, detail-oriented, and comfortable working across functions.

Responsibilities

Partner with the Customer Contact department to review recurring customer questions, complaints, and DTU topics related to vehicle features and technologies.
Identify and prioritize customer education opportunities based on frequency, customer impact, product relevance, and potential value to the dealer network.
Translate complex automotive and product technology into clear, accurate, and customer-friendly explanations.
Plan, script, record, edit, and publish short-form educational video content, including quick tips, feature demonstrations, how-to videos, and product technology explainers.
Adapt content for appropriate digital and social formats while maintaining Mercedes-Benz brand standards, voice, and visual guidelines.
Coordinate with Product Management, Customer Experience, Customer Contact, Marketing, Communications, Legal/Compliance, and MB Academy subject-matter experts to validate content before publication.
Support distribution of approved content through official Mercedes-Benz channels and dealer-facing platforms, as appropriate.
Maintain an organized content pipeline, editorial calendar, production tracker, source materials, approvals, and digital assets.
Monitor content engagement and customer feedback and recommend improvements or follow-up topics.
Prepare regular updates and presentations summarizing DTU insights, content produced, channel performance, and upcoming opportunities.
Stay current on Mercedes-Benz products, vehicle technology, infotainment, connected services, electric vehicles, driver assistance systems, and relevant social media trends.