Retail Sales Representative

Mustang Cat; Lufkin (TX); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Competitive Base + Commission

Vehicle Allowance

Cell Phone Allowance

Medical, Dental, Vision

401(k) with Company Match

Paid Vacation, Sick Time, Holidays

Tuition Reimbursement

Career Growth & Advancement

Stable, Industry-Leading Company

Job summary

Mustang Cat, a Caterpillar dealer serving Southeast Texas, seeks an ambitious Retail Sales Representative (Heavy Equipment) to grow our Houston-area presence from Lufkin, TX. This outside sales role focuses on building relationships with contractors and business owners, generating leads, and closing deals in a defined territory.

You will develop a strategic plan, manage a robust pipeline, and present Caterpillar equipment solutions to improve productivity.

Qualifications

• High school diploma required; Bachelor's degree preferred.
• Proven ability to prospect and close new business.
• Experience in outside sales, B2B sales, or equipment/industrial sales preferred.
• Strong organizational and computer skills; CRM experience preferred.
• Self-starter with excellent time management and accountability.
• Competitive, results-driven mindset.
• Strong communication and relationship-building skills.
• Spanish speaking skills a plus.

Responsibilities

• Prospect and win new customers within your assigned territory.
• Generate leads through cold outreach, networking, and referrals.
• Build a strong pipeline and execute a strategic territory growth plan.
• Develop long-term customer relationships and repeat business.
• Meet with contractors and business owners to understand their needs.
• Recommend equipment solutions that improve productivity and efficiency.
• Track all leads, opportunities, and customer interactions in Salesforce.
• Maintain accurate pipeline reporting and follow up consistently.
• Develop quotes for new and used equipment.
• Present financing options and complete sales proposals.
• Learn and represent Caterpillar equipment, especially Building Construction Products (BCP).
• Clearly communicate value, features, and competitive advantages.

Skills

Prospecting

Closing deals

B2B sales

CRM experience

Time management

Relationship-building

Spanish speaking

Education

High school diploma

Bachelor’s degree preferred

Tools

Salesforce

Job description

Since 1952, Mustang has proudly served the

Building Texas… Powering the World. Since 1952, Mustang has proudly served the construction, oil & gas, power generation, marine, and manufacturing industries as the authorized Caterpillar® dealer for Southeast Texas. Start your career with Mustang Cat - one of America's Greatest Midsize Workplaces of 2025!

Now Hiring: Retail Sales Representative (Heavy Equipment / Outside Sales) – Lufkin, TX

Territory Sales | Construction Equipment | B2B Sales

Mustang Cat, a leading Caterpillar dealer, is seeking a driven and competitive Retail Sales Representative to grow our presence in the Houston market.

This is NOT a store-based retail role.

This is an outside sales position focused on selling heavy equipment solutions to business customers across a defined territory.

If you are a motivated sales professional who thrives on prospecting, building relationships, and closing deals, this is your opportunity to own your territory and drive real growth.

Top Benefits For Sales Representatives

• Competitive Base + Commission Structure
• Vehicle Allowance
• Cell Phone Allowance
• Full Benefits: Medical, Dental, Vision
• 401(k) with Company Match
• Paid Vacation, Sick Time, and Holidays
• Tuition Reimbursement
• Career Growth & Advancement Opportunities
• Stable, Industry-Leading Company

What You’ll Do

Develop New Business (Primary Focus)

• Prospect and win new customers within your assigned territory
• Generate leads through cold outreach, networking, and referrals

Manage & Grow Territory

• Build a strong pipeline and execute a strategic territory growth plan
• Develop long-term customer relationships and repeat business

Consultative Equipment Sales

• Meet with contractors and business owners to understand their needs
• Recommend equipment solutions that improve productivity and efficiency

CRM & Pipeline Management

• Track all leads, opportunities, and customer interactions in Salesforce
• Maintain accurate pipeline reporting and follow up consistently

Quotes & Proposals

• Develop quotes for new and used equipment
• Present financing options and complete sales proposals

Product Knowledge

• Learn and represent Caterpillar equipment, especially Building Construction Products (BCP)
• Clearly communicate value, features, and competitive advantages

What We’re Looking For

• High school diploma required; Bachelor’s degree preferred (Sales, Business, Engineering, or related field)
• Proven ability to prospect and close new business
• Experience in outside sales, B2B sales, or equipment/industrial sales strongly preferred
• Strong organizational and computer skills (CRM experience preferred)
• Self-starter with excellent time management and accountability
• Competitive, results-driven mindset with a desire to win
• Strong communication and relationship-building skills
• Spanish speaking skills a plus

Check out the Mustang Cat Anthem to see our mission in action!

Mustang Cat is an Equal Opportunity Employer.