Senior Associate, Commerce Programmatic

Wppmedia; New York (NY); Hybrid; USD 45,000 - 90,000; Full time

Benefits offered by this job

Competitive medical benefits

Paid time off

Employee discounts

Mental health awareness days

Job summary

Wppmedia is seeking a Senior Associate for Programmatic Commerce in New York, NY, to manage programmatic media across retailer networks. This role involves executing campaign setups, optimizing client accounts, and ensuring compliance with best practices.

The ideal candidate will have a Bachelor's degree and at least 2 years of experience in retail media programmatic execution. Wppmedia offers a hybrid work model and robust employee benefits including competitive medical and retirement plans.

Qualifications

• 2+ years of experience in paid ecommerce with focus on retail media.
• Experience in campaign management across multiple retail platforms.
• Strong understanding of the retail landscape and commerce media trends.

Responsibilities

• Manage programmatic media activations across retailer media networks.
• Execute campaign setup, bid recommendations, and budgeting.
• Optimize client accounts to meet established KPIs.

Skills

Biddable performance media execution

Retail media programmatic execution

Analytical skills

Collaboration

Microsoft Office Suite (Excel, PowerPoint, Outlook)

Education

Bachelor’s Degree in Business, Analytics, Marketing, or related field

Tools

Retail bid management technologies (Pacvue, Skai, Epsilo)

Data analysis tools

Job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

Role Summary & Impact

The Senior Associate, Programmatic Commerce will assist in tactical activation and day-to-day media management of programmatic-based activations. You will be heavily involved in the audience and creative strategy development, competitive research, day-to-day campaign setup, management, and reporting of programmatic media buys. This role will be focused on programmatic activations across several retailer media networks and DSPs, including but not limited to Amazon, CitrusAd, Criteo, The Trade Desk, Walmart, etc. The role will require an understanding of each of the platform and DSP’s programmatic offerings – from self-serve to managed service buys. You will connect directly with the retail media networks at each of the key customers on behalf of, and in partnership with the client. You will be supporting the Manager, Programmatic Commerce as we seek to maximize retail media investment for our client accounts. An entrepreneurial spirit with a bias for action and problem-solving is necessary to be successful in this role.

Responsibilities

• Manage programmatic media activations across several retailer media networks and DSPs, including but not limited to Amazon, CitrusAd, Criteo, The Trade Desk, Walmart, etc.
• Execute campaign setup, bid recommendations, and budgeting to ensure overall client goal attainment, including the use of retail bid management technologies where applicable such as Pacvue, Skai, and Epsilo.
• Optimize client accounts to meet their established KPIs.
• Audit and review digital creative tags, ensuring they are accurate for the launch of the campaign, providing clear guidance to Ad Ops team including details on verification requirements.
• Ensure on-going campaign compliance to GroupM established guidelines and best practices.
• Prepare campaign performance reports on a weekly, monthly, and quarterly basis.
• Identify insights and optimizations utilizing historical data and competitive research.
• Address technical issues with programmatic campaign serving.
• Understand key drivers of performance on various ecommerce platforms and marketplaces.
• Assist with reconciliation, invoicing/billing, trafficking, and mapping data to our internal media campaign management platform.

Qualifications

• Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
• 2+ years of experience in biddable performance media execution or paid ecommerce, with a strong preference for retail media programmatic execution.
• Experience in campaign management and optimization across multiple retail platforms (Amazon, Instacart, Walmart, Target, Kroger, Criteo, Google, Meta, etc.).
• Strong drive to understand the retail landscape and latest trends in commerce media.
• Basic analytical skills, with the ability to analyze data and develop insights that inform strategy and optimization.
• Ability to collaborate and work effectively with internal teams and external partners.
• A self-starter attitude that thrives in a fast-paced environment.
• Experience across the Microsoft Office Suite, including Excel, PowerPoint, and Outlook.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP Media is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with WPP Media, please send an e‑mail to GroupM Leave Administration at [e-mail] or call [phone] and let us know the nature of your request and your contact information.

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Salary

Base salary range for this position: $45,000—$90,000 USD.