Retail Media Strategy & Activation Lead

Alcon

Fort Worth (TX)

On-site

USD 120,000 - 160,000

Full time

14 days+

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Benefits offered by this job

Health benefits

Retirement plan

Flexible time off

Job summary

Alcon is seeking a Retail Media Strategy & Activation Manager to lead retail media planning and activation for the US Vision Care Marketing-OTC team. This onsite role in Fort Worth, TX, partners with Sales, Brand Marketing and agency teams to align media with business priorities and retailer growth strategies.

Responsibilities include developing media plans, translating priorities into actionable recommendations, and monitoring performance with analytics teams to optimize investments and measure

Qualifications

Bachelor's Degree or Equivalent years of directly related experience (or high school +13 yrs.; Assoc.+9 yrs.; M.S.+2 yrs.; PhD+0 yrs.)
The ability to fluently read, write, understand, and communicate in English
5 Years of Relevant Experience

Responsibilities

Develop retail media plans that support commercial priorities and retailer growth objectives.
Translate Joint Business Planning priorities and retailer initiatives into actionable media recommendations.
Collaborate with Sales, Brand Marketing, and agencies to execute plans and optimize campaigns.
Monitor campaign performance and provide insights to Sales, Brand and Connected Commerce leadership.

Skills

English fluency

Retail media planning

Cross-functional collaboration

Analytical thinking

Education

Bachelor's Degree or equivalent experience

Job description

Responsibilities include developing media plans, translating priorities into actionable recommendations, and monitoring performance with analytics teams to optimize investments and measure

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