Senior Manager, Direct-to-Patient Media & Partnerships

Alcon; Fort Worth (TX); On-site; USD 120,000 - 170,000; Full time

Benefits offered by this job

Health benefits

Life insurance

Retirement plan

Paid time off

Job summary

Alcon, a global leader in eye care, is seeking a Sr. Manager, Direct to Patient Media & Partnerships, onsite in Fort Worth, TX.

You will lead media and partnership programs, drive integrated paid media strategies, and collaborate with Brand Marketing, Analytics, and Digital teams to optimize performance and patient engagement. Ideal candidates bring DTC marketing expertise, agency leadership experience, and a data-driven mindset to deliver meaningful customer experiences in a fast-paced

Qualifications

• Bachelor's Degree or Equivalent years of directly related experience (or related experience) is required.
• 7 Years of Relevant Experience appears in job description.
• 5 Years of Demonstrated Leadership is stated.
• The ability to fluently read, write, understand and communicate in English.
• Travel requirements: 15%.
• Relocation/Sponsorship Assistance: Not Available.

Responsibilities

• Serve as primary business lead for media and partnership agency relationships.
• Direct media agency planning processes, investment recommendations, and performance reporting to deliver integrated paid media strategies and execution.
• Partner closely with Brand Marketing, Content Marketing, Retail Marketing, Analytics, and Digital teams to ensure integrated execution.
• Partner with analytics teams and media agencies to define measurement frameworks, KPIs, attribution approaches, and optimization plans.
• Utilize AI-enabled marketing tools and advanced analytics to improve planning, targeting, performance measurement, and operational efficiency
• Identify, evaluate, negotiate, and manage consumer-facing partnerships that accelerate awareness, consideration, trial, and conversion.
• Lead partnership planning from business case development through execution and post-program evaluation
• Originate and develop integrated marketing activations with retail partners, affinity organizations, influencers, publishers, and complementary brands.

Education

Bachelor's Degree or Equivalent years of directly related experience

Job description

Alcon, a global leader in eye care, is seeking a Sr. Manager, Direct to Patient Media & Partnerships, onsite in Fort Worth, TX.

You will lead media and partnership programs, drive integrated paid media strategies, and collaborate with Brand Marketing, Analytics, and Digital teams to optimize performance and patient engagement. Ideal candidates bring DTC marketing expertise, agency leadership experience, and a data-driven mindset to deliver meaningful customer experiences in a fast-paced