Retail Media Strategy & Activation Lead

Alcon; Fort Worth (TX); On-site; USD 120,000 - 160,000; Full time

Job summary

Alcon is hiring a Retail Media Strategy & Activation Manager for the US Vision Care Marketing-OTC team in Fort Worth, TX. This role partners with Brand Marketing, Sales, and agencies to translate plans into actionable media recommendations and drive retailer growth. It requires strong analytical skills, cross-functional influence, and fluency in English.

You will lead experimentation, monitor KPIs like ROAS and share of search, and align media plans with Joint Business Plans for sustained impact.

Qualifications

• Bachelor's Degree or equivalent years of directly related experience (or high school +13 yrs.; Assoc.+9 yrs.; M.S.+2 yrs.; PhD+0 yrs.)
• The ability to fluently read, write, understand, and communicate in English
• 5 Years of Relevant Experience

Responsibilities

• Partner with Brand Marketing, Sales, Sales Strategy, and agency teams to develop retail media plans that support commercial priorities and retailer growth objectives.
• Translate Joint Business Planning priorities, promotional calendars, product launches, and retailer initiatives into actionable media recommendations.
• Serve as a key liaison between internal stakeholders and agency partners to ensure retail media investments are aligned with business objectives and executed effectively.
• Collaborate with retail media account partners to identify opportunities for growth, innovation, and improved performance.
• Lead the development of a robust retail media experimentation framework that establishes best practices for testing, measurement, learning, and continuous optimization.
• Monitor campaign performance and business results, synthesizing insights into clear recommendations for Sales, Brand, and Connected Commerce leadership.

Skills

English fluency

5 years experience

Education

Bachelor's Degree or equivalent

Job description

Alcon is hiring a Retail Media Strategy & Activation Manager for the US Vision Care Marketing-OTC team in Fort Worth, TX. This role partners with Brand Marketing, Sales, and agencies to translate plans into actionable media recommendations and drive retailer growth. It requires strong analytical skills, cross-functional influence, and fluency in English.

You will lead experimentation, monitor KPIs like ROAS and share of search, and align media plans with Joint Business Plans for sustained impact.