OTC Brand Manager - Shopper & Experiential Innovation

Alcon; Fort Worth (TX); On-site; USD 120,000 - 160,000; Full time

Benefits offered by this job

Health, life, retirement benefits

Flexible time off

PTO for hourly associates

Job summary

Alcon Fort Worth, TX seeks a Brand Manager-OTC Innovation to drive shopper marketing, professional engagement, and experiential strategies for a new OTC eye care innovation. You will lead retail activation, event platforms, and social/UGC initiatives to translate strategy into market success.

The role requires strong brand management fundamentals, experience in shopper/retailer marketing, and the ability to collaborate across Sales, Insights, Regulatory, and Agencies in a fast-paced environment.

Qualifications

• Brand management fundamentals with shopper marketing and professional engagement experience.
• Experience leading or supporting launch/new product introductions in OTC/CPG.
• Strong capabilities in social, influencer/UGC marketing.
• Proven cross-functional leadership in matrixed environments.

Responsibilities

• Lead end-to-end shopper marketing execution in partnership with Sales and Trade Marketing across retailers.
• Own event and experiential marketing strategy and execution to drive awareness, trial, and adoption.
• Develop premium brand experiences and content capture for social/retail amplification.
• Manage professional touchpoints programs to build credibility and recommendations.

Job description

Alcon Fort Worth, TX seeks a Brand Manager-OTC Innovation to drive shopper marketing, professional engagement, and experiential strategies for a new OTC eye care innovation. You will lead retail activation, event platforms, and social/UGC initiatives to translate strategy into market success.

The role requires strong brand management fundamentals, experience in shopper/retailer marketing, and the ability to collaborate across Sales, Insights, Regulatory, and Agencies in a fast-paced environment.