Retail Media Search Strategist

WPP Media; New York (NY); Hybrid; USD 45,000 - 90,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Retirement plan

Paid time off

Employee discounts

Mental health days

Job summary

WPP Media Limited in New York is seeking a Senior Associate, Commerce Search to help manage and optimize search-based activations across major retailer networks.

You will work with ecommerce and retail media teams to drive KPI attainment, perform bid management, reporting, and data-driven optimization, collaborating with platforms like Amazon, Walmart, The Trade Desk, and others in a fast-paced, hybrid environment.

Qualifications

• Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
• 2+ years of experience in biddable performance media execution or paid ecommerce, with a strong preference for retail media search execution.
• Experience in campaign management and optimization across multiple retail platforms (Amazon, Instacart, Walmart, Target, Kroger, Criteo, Google, Meta, etc.).
• Strong drive to understand the retail landscape and latest trends in commerce media.
• Basic analytical skills, with the ability to analyze data and develop insights that inform strategy and optimization.
• Ability to collaborate and work effectively with internal teams and external partners.
• A self-starter attitude that thrives in a fast-paced environment.
• Experience across the Microsoft Office Suite, including Excel, PowerPoint, and Outlook.

Responsibilities

• Manage search media activations across several retailer networks (Amazon, CitrusAd, Criteo, The Trade Desk, Walmart, etc.).
• Execute campaign setup, bid recommendations, and budgeting to achieve client goals (using Pacvue, Skai, Epsilo).
• Optimize client accounts to meet established KPIs.
• Build strong relationships with client teams across Ecommerce, Retail Media, and Brand.
• Ensure on-going campaign compliance with GroupM guidelines and best practices.
• Prepare campaign performance reports weekly, monthly, and quarterly.
• Identify insights and optimizations from historical data and competitive research.
• Address technical issues with search campaign serving.
• Understand drivers of performance across ecommerce platforms and marketplaces.
• Assist with reconciliation, invoicing, trafficking, and mapping data to internal management platform.

Skills

Search media management

Campaign setup

Budgeting

Relationship building

Campaign reporting

Data analysis

Collaboration

Advanced Excel

Education

Bachelor’s Degree in Business/Analytics/Marketing

Tools

Pacvue

Skai

Epsilo

Microsoft Excel

Job description

WPP Media Limited in New York is seeking a Senior Associate, Commerce Search to help manage and optimize search-based activations across major retailer networks.

You will work with ecommerce and retail media teams to drive KPI attainment, perform bid management, reporting, and data-driven optimization, collaborating with platforms like Amazon, Walmart, The Trade Desk, and others in a fast-paced, hybrid environment.