Retail Search Manager | Walmart & Amazon Activation

WPP Media Limited; New York (NY); Hybrid; USD 60,000 - 140,000; Full time

Benefits offered by this job

Hybrid work model (office ~4 days/week

Competitive benefits package

Job summary

WPP Media in the United States is seeking a Manager, Retail Media Search with deep Walmart retail search experience to own strategy and optimization. You will manage Walmart Connect campaigns and expand to Amazon Ads and other retailer networks while collaborating with analytics and client teams.

The role focuses on translating search behavior and performance signals into measurable sales growth, driving campaign architecture, bidding, and budget optimization with a hands‑on approach.

Qualifications

• 4+ years of retail media/search experience with hands‑on activation and optimization.
• Direct Walmart retail search campaign management experience.
• Strong experience with campaign architecture, bidding, product targeting and budgeting.
• Bachelor's degree in Marketing, Business, Analytics, Advertising, or related field.

Responsibilities

• Lead day‑to‑day retail search strategy and activation with emphasis on Walmart Connect.
• Build, launch, manage, and optimize Walmart and other retailer campaigns end‑to‑end.
• Develop keyword, product targeting, bidding, and budget allocation strategies.
• Monitor performance, troubleshoot, and drive optimization actions.
• Collaborate with cross‑functional teams to align with broader commerce goals.
• Translate performance data into actionable client recommendations.

Skills

Retail media

Campaign optimization

Analytics

Stakeholder management

Education

Bachelor's degree in Marketing, Business, Analytics, Advertising, or related field

Tools

Pacvue

Skai

Walmart Connect

Amazon Ads

Job description

WPP Media in the United States is seeking a Manager, Retail Media Search with deep Walmart retail search experience to own strategy and optimization. You will manage Walmart Connect campaigns and expand to Amazon Ads and other retailer networks while collaborating with analytics and client teams.

The role focuses on translating search behavior and performance signals into measurable sales growth, driving campaign architecture, bidding, and budget optimization with a hands‑on approach.