Retail Media Search Lead, Associate Manager

PepsiCo Inc.; Plano (TX); On-site; USD 94,000 - 156,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Disability insurance

Retirement plan

Employee assistance program

Job summary

PepsiCo Inc. is seeking a high-visibility leader to drive retail media search strategy across the PepsiCo NA Commerce portfolio.

The role will hands-on develop, execute, and optimize search campaigns for Walmart and other retailers, partnering with marketing, sales, and data science teams to deliver measurable value. You will stand up reporting solutions to show channel impact and work with stakeholders to push for enhanced measurement and novel tests, shaping foundational learnings that improve

Qualifications

• 4+ years of retail media search campaign experience (Amazon Ads, Walmart, etc.).
• 2+ years leading direct customer/retailer facing initiatives with budget responsibility.
• Experience with automation platforms (Skai, Pacvue).
• Excellent Excel (pivot, formulas), Word and PowerPoint skills required.
• Agency experience is highly desirable.

Responsibilities

• Create and run retail media search campaigns for major retailers.
• Optimize campaigns regularly to hit KPIs and improve ROAS.
• Collaborate with Sales, Marketing and Tech teams to align objectives.
• Develop retailer-specific search strategies considering auction dynamics.
• Build reporting frameworks and insights for stakeholders.

Skills

Strategic thinker

Cross-functional collaboration

Communication skills

Data-driven decision making

Budget management

Agency experience

Team leadership

Tools

Skai

Pacvue

Microsoft Excel

Word

PowerPoint

Job description

PepsiCo Inc. is seeking a high-visibility leader to drive retail media search strategy across the PepsiCo NA Commerce portfolio.

The role will hands-on develop, execute, and optimize search campaigns for Walmart and other retailers, partnering with marketing, sales, and data science teams to deliver measurable value. You will stand up reporting solutions to show channel impact and work with stakeholders to push for enhanced measurement and novel tests, shaping foundational learnings that improve