Retail Media Search Lead

PepsiCo; Chicago (IL); On-site; USD 111,000 - 185,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

Paid time off

Parental leave

Retirement plan

Job summary

PepsiCo is seeking a Retail Search Marketing Manager to own the retail media search strategy, execution, and investment optimization for assigned retailers within the PepsiCo North America Commerce portfolio.

This hands-on, player/coach role partners with Marketing, Sales, Finance, and analytics teams to drive measurable business impact, manage day-to-day campaigns, and shape long-term strategy through testing and data-driven recommendations.

Qualifications

• Bachelor's degree required.
• 5-8 years of experience running retail media search campaigns.
• 2+ years of leadership with investment accountability.
• Hands-on experience executing within retail media platforms.
• Advanced Excel (pivot tables, formulas).
• Experience managing large-scale media budgets.

Responsibilities

• Own end-to-end execution of retail media search campaigns across retailers.
• Operate hands-on within search platforms to build, launch, optimize, and scale campaigns.
• Forecast, pacing, and optimization of large-scale retail media budgets.
• Make investment decisions across brands and retailers.
• Develop retailer-specific search strategies and test new approaches.

Skills

Retail media search

Excel skills

Budget management

Data analysis

Stakeholder leadership

Education

Bachelor's degree

Tools

Amazon Ads

Walmart Connect

Kroger PM

Instacart Ads

Criteo Search

Skai

Pacvue

Job description

PepsiCo is seeking a Retail Search Marketing Manager to own the retail media search strategy, execution, and investment optimization for assigned retailers within the PepsiCo North America Commerce portfolio.

This hands-on, player/coach role partners with Marketing, Sales, Finance, and analytics teams to drive measurable business impact, manage day-to-day campaigns, and shape long-term strategy through testing and data-driven recommendations.