Retail Media Operations Lead: Strategy & Campaign Optimization

Acosta, Inc.; Cincinnati (OH); Hybrid; USD 86,000 - 110,000; Full time

Job summary

Acosta Group is seeking a Retail Media Manager to lead and mentor a team focused on sponsored search and programmatic campaigns. You will develop and execute retail media strategies, manage client relationships, and drive performance across multiple platforms.

You will collaborate with brand management, product, and marketing to align advertising strategies with business goals, while delivering client-ready proposals and insights.

Qualifications

• 5-8+ years of experience in managing retail media sponsored search and programmatic ad solutions (Amazon, Walmart, Target, Instacart).
• 2+ years of experience leading and coaching a team, ideally with 3-5 direct reports.
• Understanding of SEM to pair with Programmatic.
• Strong player/coach teamwork with willingness to roll up sleeves.
• Proficiency in performance marketing, conversion optimization, and online customer acquisition.
• Expert of ad technology that supports retail media solutions (Skai, Helium10, Pacvue, Analytic Index, Amazon Marketing Cloud, Intentwise).
• Attention to detail and ability to solve problems in a fast-paced environment.

Responsibilities

• Coach and mentor junior staff to become retail media solution experts.
• Train Sponsored Ad and Programmatic Specialists in best practices and processes.
• Inspire direct reports to achieve quarterly, annual, and long-term goals.
• Foster a culture of open communication and 360-degree feedback.
• Collaborate with internal and external partners to evangelize team value.
• Support Senior Director with team development and vision.
• Develop and execute retail media strategies aligned with business goals.
• Build relationships with media agencies, client teams, retailer partners, and ad tech partners.
• Lead client meetings and present quarterly/annual business reviews.
• Manage sponsored search and programmatic campaigns: keyword research, setup, targeting, bidding, budgeting, performance analysis.
• Review campaign bills for accuracy and identify optimization opportunities.
• Conduct A/B testing and provide recommendations to drive repeat business.
• Provide reporting and insights updates to stakeholders.

Skills

Retail media solutions

Programmatic buying

Leadership

Performance marketing

Data analysis

Industry knowledge

Education

Associate Degree

Tools

Skai

Helium10

Pacvue

Analytic Index

Amazon Marketing Cloud

Intentwise

Job description

Acosta Group is seeking a Retail Media Manager to lead and mentor a team focused on sponsored search and programmatic campaigns. You will develop and execute retail media strategies, manage client relationships, and drive performance across multiple platforms.

You will collaborate with brand management, product, and marketing to align advertising strategies with business goals, while delivering client-ready proposals and insights.