Retail Media Monetization Lead

Dentsu International Americas, LLC; Detroit (MI); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Medical insurance

Vision insurance

Dental insurance

Life insurance

Disability insurance

401k

Flexible paid time off

15 paid holidays

Parental leave

Job summary

Dentsu’s New Stream Media team in Detroit seeks an Associate Director to lead monetization strategy and day-to-day media planning for a retail media network. Translate revenue goals into sellable media solutions, drive go-to-market materials, and ensure campaigns are accurately set up, optimized, and reported with strategic rigor.

Reporting to the Group Director, Commerce & Retail Media, you’ll bridge monetization with delivery, shaping the roadmap, collaborating across analytics, finance, and

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, Analytics, or related field.
• 6+ years of experience in retail media, commerce media, or digital media planning/activation.
• Proficiency with ad serving and major platforms (GAM, DV360, The Trade Desk, Yahoo DSP, Meta).
• Experience with OMS platforms (Placement.IO, Operative) and workflow tools (Workfront, Monday).
• Ability to translate monetization strategy into executable media plans and pricing.

Responsibilities

• Support revenue strategy including rate cards, product packaging, margin tracking, and inventory management.
• Translate capabilities into sellable packages, sponsorships, and advertiser narratives.
• Contribute to go-to-market materials, pitch support, and business cases.
• Analyze campaign performance and inventory to identify opportunities for revenue growth.
• Lead development of strategic media plans based on client goals and best practices.
• Ensure accuracy and consistency across media plans, IOs, specs, and billing documents.
• Oversee campaign workflow from planning to post-campaign recommendations.
• Collaborate with analytics to monitor pacing, delivery, and post-campaign reporting.

Skills

Retail media

Monetization strategy

Media planning

Campaign management

Cross-functional collaboration

Education

Bachelor’s degree in Marketing

Tools

GAM

DV360

The Trade Desk

Yahoo DSP

Meta

Placement.IO

Operative

Workfront

Monday

Job description

Dentsu’s New Stream Media team in Detroit seeks an Associate Director to lead monetization strategy and day-to-day media planning for a retail media network. Translate revenue goals into sellable media solutions, drive go-to-market materials, and ensure campaigns are accurately set up, optimized, and reported with strategic rigor.

Reporting to the Group Director, Commerce & Retail Media, you’ll bridge monetization with delivery, shaping the roadmap, collaborating across analytics, finance, and