Retail Media Lead: Full-Funnel Growth & ROI

Whirlpool Corporation; Chicago (IL); Hybrid; USD 69,000 - 138,000; Full time

Benefits offered by this job

Whirlpool employee discount

Fitness & educational reimbursement

Kitchenettes

Job summary

Whirlpool Corporation is seeking a Retail Media Manager for its in-house WoW Studios. You will lead strategy, planning and execution of media across retail channel partners, driving consideration, conversion and brand visibility across in-store, online and other touchpoints.

Based in Chicago or Benton Harbor, you will work a hybrid schedule, collaborate with brand teams and external partners, manage budgets, track KPI's and deliver regular performance reports.

Qualifications

• Bachelor’s degree required.
• 6+ years of media experience.
• Experience managing external media or platform partners.
• Strong analytical skills.

Responsibilities

• Lead paid retail media strategy and execution across the consumer journey.
• Provide direction to Retail media partners on media activation, budgeting and timing.
• Collaborate with Retail Activation Team to align with product priorities.
• Develop comprehensive media plans with brand marketing objectives.
• Analyze retailer audience insights to inform strategic recommendations.
• Elevate brand visibility within retailer channels online and offline.
• Set and track channel goals, optimize budgets and ROI.
• Manage on-site search bidding, targeting, budgets, and metrics.
• Oversee the media budget to maximize ROMI.
• Lead campaign performance reports and ensure proper tagging and revenue tracking.
• Build and maintain relationships with Retail media partners.
• Stay current with culture and trends to boost relevance.

Skills

Media experience

Analytical skills

Organization & communication

Cross-team collaboration

Budget management

Problem-solving

Vendor/partner management

Education

Bachelor’s Degree

Job description

Whirlpool Corporation is seeking a Retail Media Manager for its in-house WoW Studios. You will lead strategy, planning and execution of media across retail channel partners, driving consideration, conversion and brand visibility across in-store, online and other touchpoints.

Based in Chicago or Benton Harbor, you will work a hybrid schedule, collaborate with brand teams and external partners, manage budgets, track KPI's and deliver regular performance reports.