Brand Studio Program Manager Flexible Launch Lead

Whirlpool, Inc.; Chicago, Northern (IL, KY); Hybrid; USD 56,000 - 118,000; Full time

Benefits offered by this job

Whirlpool employee discount

Fitness & educational reimbursement

Kitchenettes

Job summary

Whirlpool Corporation is seeking a Program Manager for WoW Studios, the internal marketing agency, to coordinate cross-functional teams and drive go-to-market content for major appliance launches.

You will manage resources, timelines, budgets, and documentation, while ensuring alignment with brand objectives and ROI optimization. The role emphasizes collaborative problem-solving and continuous process improvement.

Qualifications

• Bachelor’s degree required.
• 7+ years experience in product, brand, project, or account management.
• Intermediate knowledge of product launch, packaging, and retail activation processes.

Responsibilities

• Lead development and execution of medium retail activation projects and baseline content for product launches.
• Manage project resources, schedules, budgets, and documentation (trackers, timelines, charters).
• Monitor scope, flag deviations, and present risk mitigation options to team and stakeholders.
• Ensure detailed program documentation using enterprise tools and maintain accuracy.
• Collaborate with strategy/resourcing to ensure clear, actionable briefs.

Skills

Strong communication

Stakeholder management

Project management

Risk management

Collaboration

Education

Bachelor’s degree

Tools

Workfront

Job description

Whirlpool Corporation is seeking a Program Manager for WoW Studios, the internal marketing agency, to coordinate cross-functional teams and drive go-to-market content for major appliance launches.

You will manage resources, timelines, budgets, and documentation, while ensuring alignment with brand objectives and ROI optimization. The role emphasizes collaborative problem-solving and continuous process improvement.