Retail Media & DSP Lead — Programmatic Growth

Wpp Group; Chicago, New York (IL, NY); Hybrid; USD 60,000 - 140,000; Full time

Benefits offered by this job

Medical insurance

Retirement plans

Vision & dental

Paid time off

Hybrid work

Job summary

WPP Media is seeking a Manager, Retail Media & Programmatic to lead activation, optimization, and measurement across retailer ecosystems such as Amazon and Walmart. You will drive full-funnel strategies, translate client objectives into campaigns, and deliver data-driven recommendations.

In this hands-on leadership role, you will mentor a team, establish scalable processes, and partner with cross-functional teams to deliver best-in-class retail media solutions in a hybrid environment.

Qualifications

• 4+ years in retail media, commerce media, or programmatic advertising with hands-on activation.
• Direct experience with Amazon DSP and/or Walmart Connect in offsite or programmatic media.
• Strong understanding of DSP buying, targeting, bidding, and optimization.

Responsibilities

• Develop and execute full-funnel retail media strategies across onsite and offsite channels.
• Lead activation and optimization within retailer ecosystems, translating client objectives into strategy.
• Analyze performance and present actionable optimization recommendations to clients.
• Mentor and develop a team delivering retail media solutions.
• Collaborate with cross-functional teams to ensure integrated media execution.

Skills

Retail media

Programmatic

Amazon DSP

Walmart Connect

Audience strategy

Campaign optimization

Team leadership

Client management

Analytics

Tools

DSP platforms

Job description

WPP Media is seeking a Manager, Retail Media & Programmatic to lead activation, optimization, and measurement across retailer ecosystems such as Amazon and Walmart. You will drive full-funnel strategies, translate client objectives into campaigns, and deliver data-driven recommendations.

In this hands-on leadership role, you will mentor a team, establish scalable processes, and partner with cross-functional teams to deliver best-in-class retail media solutions in a hybrid environment.