Brand Narrative & Content Lead (Remote-Friendly)

Remote; San Francisco (CA); Remote; USD 140,000 - 210,000; Full time

Benefits offered by this job

Competitive compensation

Health insurance

Traditional 401(k) plan

Vision, dental, disability, and life

Flexible Spending Accounts

Generous PTO

Flexibility

Monthly work-from-home stipend

Remote friendly

Collaborative workplace

Job summary

Clarify Health seeks a Senior Brand and Content Marketer to own the point of view and voice used in market communications. You will produce thought leadership, brand narrative, campaign content, and sales enablement material, while directing freelance creatives to ensure consistency and impact.

You will collaborate with the Head of Marketing and Growth Marketing Director to shape how content reaches health system leaders and drive engagement before sales conversations begin.

Qualifications

• Four to six years in B2B content marketing, brand, or communications.
• A portfolio of published work carrying an executive or organizational voice.
• Direct experience marketing in healthcare or regulated industries with buyer awareness and compliance understanding.

Responsibilities

• Own thought leadership, brand narrative, campaign content, and sales enablement material.
• Direct freelance creative resources and shape how work reaches the audience.
• Develop executive-bylined articles, market commentary, and research-backed points of view.
• Produce landing page copy, emails, nurture sequences, ads, and blog content for campaigns.
• Build and maintain battlecards, case studies, white papers, and pitch narratives.
• Own messaging consistency across external assets and collaborate on site copy and SEO briefs.
• Provide direction for occasional freelance design and manage delivery quality.
• Support media partnerships and awards submissions.

Skills

B2B content marketing

Brand marketing

Content strategy

Healthcare industry knowledge

Executive ghostwriting

Tools

Marketing automation platform

Job description

Clarify Health seeks a Senior Brand and Content Marketer to own the point of view and voice used in market communications. You will produce thought leadership, brand narrative, campaign content, and sales enablement material, while directing freelance creatives to ensure consistency and impact.

You will collaborate with the Head of Marketing and Growth Marketing Director to shape how content reaches health system leaders and drive engagement before sales conversations begin.