Retail Media Analytics Specialist

Publicis Groupe; Chicago (IL); Vor Ort; USD 54.000 - 72.000; Vollzeit

Zusammenfassung

Spark Foundry in Chicago seeks a Commerce Analyst to manage commerce media for assigned brands, developing campaigns, analyzing data, and coordinating with managers to deliver insights and optimization strategies. You will work closely with client teams and vendor partners to drive performance and reporting.

Responsibilities include campaign development, data analysis, billing workflows, and QA prior to launch, using Prisma and various ad tech platforms.

Qualifikationen

• Some Commerce/paid media experience preferred
• Demonstrated expertise in core MS Excel functions (vlookup, pivot tables) required
• Knowledge of Amazon, Walmart, Target platforms is a plus (AMS/AAP, Google Ads, Criteo)
• Excellent written and verbal communication skills
• Ability to prioritize and organize projects
• Collaborative approach/attitude

Aufgaben

• Gather and analyze keyword, competitive, and level research to build new campaigns
• Gather necessary data for plan development
• Build keyword and product campaigns across retail programs
• Present recommendations and apply client feedback to campaign proposals
• Load approved buys in Prisma and generate necessary paperwork
• Maintain monthly billing cycle and invoice tracking with manager approval
• Traffic and QA all campaign components prior to launch
• Monitor budgets, pacing, and bid adjustments to hit KPIs
• Advise on campaign adjustments based on performance trends
• Analyze data to inform reporting and strategic insights with actionable items
• Develop clear quantitative analyses with strong data visualization
• Participate in client status and reporting calls and present reporting
• Learn all relevant tools for reporting, analytics, and competitive analysis
• Build strong relationships with client teams and partner agencies

Kenntnisse

Excel (vlookup, pivot tables)

Commerce/paid media experience

Excellent written and verbal skills

Prioritization & organization

Collaborative/team player

Tools

AMS platform

AAP platform

Google Ads

Criteo

Amazon Retail Analytics (ARA)

Clavis/EDGE (3rd party shelf reporting)

ComScore

Hitwise

Amazon/Walmart/Target platforms

Jobbeschreibung

Spark Foundry in Chicago seeks a Commerce Analyst to manage commerce media for assigned brands, developing campaigns, analyzing data, and coordinating with managers to deliver insights and optimization strategies. You will work closely with client teams and vendor partners to drive performance and reporting.

Responsibilities include campaign development, data analysis, billing workflows, and QA prior to launch, using Prisma and various ad tech platforms.