Senior Search & Performance Analyst

Publicis Groupe; Chicago (IL); Presencial; USD 61.000 - 84.000; Jornada completa

Descripción de la vacante

Spark Foundry in Chicago is seeking a Senior Search Analyst to steward search media for assigned brands, developing and maintaining campaigns and applying client objectives through data-driven optimization.

The role involves keyword research, plan development, ad copy optimization, and active bidding, with strong collaboration across teams and direct client interaction. The position requires 1–2 years of paid search experience and proficiency in Excel and industry tools.

Formación

• 1–2 years of experience in paid search campaign development/management/optimization across major platforms (Google, Bing, Oath, etc.).
• Strong analytical thinking and mathematical skills with data management ability.
• Experience with PPC and digital display advertising and traditional media elements.
• Resourceful, curious, and able to work independently and in a team.
• Strong organizational and communication skills.
• Proficiency in Microsoft Office with advanced Excel understanding.

Responsabilidades

• Gather and analyze keyword research to build new campaigns.
• Gather data for plan development and implement campaigns in Prisma.
• Group keywords into ad groups and develop relevant ad copy with minimal direction.
• Present recommendations and incorporate client feedback prior to signoff.
• Build flowcharts and load approved buys in Prisma after campaign approval.
• Monitor budgets, pacing, and bid adjustments; optimize based on performance.

Conocimientos

Paid search management

Analytical thinking

PPC & digital display

Independent + team work

Herramientas

Search Ads 360 / DoubleClick for Search Experience

Google Trends

Google Auction Insights

Microsoft Excel

Descripción del empleo

Spark Foundry in Chicago is seeking a Senior Search Analyst to steward search media for assigned brands, developing and maintaining campaigns and applying client objectives through data-driven optimization.

The role involves keyword research, plan development, ad copy optimization, and active bidding, with strong collaboration across teams and direct client interaction. The position requires 1–2 years of paid search experience and proficiency in Excel and industry tools.