Commerce Analytics & Optimization Analyst

Publicis Groupe; New York (NY); On-site; USD 54,000 - 80,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

401K

Paid time off

Tuition reimbursement

Flexible time off

Job summary

Spark Foundry, part of Publicis Groupe, seeks a Commerce Analyst to steward Commerce media for assigned brands. You will monitor campaign development, activation, and innovation, building knowledge of client businesses and presenting recommendations to teams.

You will work with the Manager to develop plans, optimize campaigns, and analyze data to drive insights and client satisfaction. This role emphasizes collaboration and timely delivery.

Qualifications

• Some Commerce/paid media experience preferred
• Proficient in core MS Excel functions (vlookup, pivot tables) required
• Knowledge of Amazon, Walmart, Target platforms is a plus
• Experience with AMS, AAP, Criteo, and/or Google Ads is beneficial
• Familiarity with Amazon Retail Analytics (ARA) and third party digital shelf reporting tools such as Clavis/EDGE is advantageous
• Experience with ComScore and Hitwise is a plus
• Excellent written and verbal communication skills
• Ability to prioritize and organize projects
• Collaborative approach/attitude
• Demonstrates initiative/hunger

Responsibilities

• Gather and analyze keyword, competitive, and level research to build new campaigns
• Gather data for plan development
• Build keyword and product campaigns across retail programs
• Present recommendations and apply client feedback to campaigns
• Load buys in Prisma after campaign approval
• Prepare paperwork for purchase authorization and obtain signatures
• Traffic approved plans for retail partners
• QA campaign components before launch
• Monitor budgets, pacing, and bid adjustments to hit KPIs
• Proactively adjust campaigns based on performance trends
• Monitor performance and competitor landscape
• Develop optimizations and testing plans
• Analyze data for reporting and strategic insights with actionable items
• Create clear quantitative analyses with strong data visualization
• Participate in client status and reporting calls
• Manage monthly billing and reconcile invoices
• Learn all reporting, analytics, and competitive analysis tools
• Foster relationships with client teams and partner agencies
• Engage with sales reps and media vendors
• Demonstrate creativity and agility in problem solving
• Coordinate with manager to set priorities and deadlines
• Deliver work on time
• Complete training programs and required certifications

Skills

Excel functions

Communication

Prioritization

Collaboration

Media math

Tools

Amazon platform

Walmart platform

Target platform

AMS platform

AAP platform

Criteo

Google Ads

ARA

Clavis/EDGE

ComScore

Hitwise

Job description

Spark Foundry, part of Publicis Groupe, seeks a Commerce Analyst to steward Commerce media for assigned brands. You will monitor campaign development, activation, and innovation, building knowledge of client businesses and presenting recommendations to teams.

You will work with the Manager to develop plans, optimize campaigns, and analyze data to drive insights and client satisfaction. This role emphasizes collaboration and timely delivery.