Director, Retail Deposits Growth & Sales Strategy

Citizens Financial Group; Westwood (MA); On-site; USD 221,000 - 271,000; Full time

Job summary

Citizens Bank in Massachusetts is seeking a Director, Retail Deposits Growth & Sales Strategy to lead deposit growth across branches and assisted channels. You will drive checking and savings acquisition, balance growth, and household expansion while shaping sales effectiveness.

Collaborating with Distribution, Product, Marketing, Digital, and Analytics, you will set market strategies, establish KPIs, and lead a high-performing, compliant team in a regulated banking environment.

Qualifications

• Bachelor's degree or equivalent; progressive leadership experience in retail banking or sales strategy.
• MBA or advanced degree preferred; experience influencing senior stakeholders in large organizations.
• Experience integrating branch, contact center, and digital customer journeys.

Responsibilities

• Develop and execute retail deposit growth strategies focused on checking and savings acquisition, balance growth, and household expansion.
• Translate enterprise household-growth objectives into market-specific strategies, sales goals, and execution plans.
• Partner with Distribution leadership to align enterprise priorities with frontline execution.
• Establish market-specific growth plans based on customer opportunity, competitive landscape, and channel performance.
• Balance local market flexibility with enterprise standards, customer experience, and financial objectives.
• Establish sales performance metrics, accountability frameworks, and productivity measures.
• Monitor branch, market, channel, and individual performance to identify growth opportunities and performance gaps.
• Analyze sales drivers, execution risks, and barriers impacting business performance.
• Design operating routines, coaching processes, and performance improvement initiatives.
• Ensure performance measures support responsible growth, customer value, and risk management objectives.

Skills

Strategic leadership

Stakeholder management

Sales enablement

Analytical thinking

Cross-functional collaboration

Education

Bachelor's degree or equivalent

MBA or advanced degree

Job description

Description

Citizens is seeking a strategic and execution-oriented Director, Retail Deposits Growth & Sales Strategy to lead retail deposit growth initiatives across branch and assisted channels. This leader will be responsible for driving checking and savings acquisition, deposit balance growth, household expansion, customer engagement, relationship deepening, and sales effectiveness across the retail distribution network.

The role partners extensively with Distribution, Sales Enablement, Product, Marketing, Digital, Technology, Analytics, Operations, Learning & Development, Finance, Risk, and Small Business teams to deliver measurable customer, sales, and financial outcomes.

Locations & Work Arrangement

Remote is not an option, candidates must be willing to commute to one of the following hub locations with a hybrid schedule of 4 days onsite and 1 day remote per week with flexibility in one of our office locations.

Key Responsibilities

Retail Deposits Growth Strategy

• Develop and execute retail deposit growth strategies focused on checking and savings acquisition, balance growth, and household expansion.
• Translate enterprise household-growth objectives into market-specific strategies, sales goals, and execution plans.
• Partner with Distribution leadership to align enterprise priorities with frontline execution.
• Develop market-specific growth plans based on customer opportunity, competitive landscape, and channel performance.
• Balance local market flexibility with enterprise standards, customer experience, and financial objectives.

Sales Performance & Productivity Management

• Establish sales performance metrics, accountability frameworks, and productivity measures.
• Monitor branch, market, channel, and individual performance to identify growth opportunities and performance gaps.
• Analyze sales drivers, execution risks, and barriers impacting business performance.
• Design operating routines, coaching processes, and performance improvement initiatives.
• Ensure performance measures support responsible growth, customer value, and risk management objectives.

Retail Sales Execution

• Drive execution of sales strategies across branches and assisted sales channels.
• Implement market-specific sales approaches based on customer demand and distribution capacity.
• Partner with Sales Enablement and Learning & Development teams to enhance frontline capabilities, tools, and sales readiness.
• Influence incentive programs, campaigns, offers, and sales capability enhancements.
• Serve as a voice of the field by providing feedback to Product, Marketing, Digital, and Technology teams.

Lead Management & Assisted Channel Growth

• Improve lead generation, referral management, lead routing, prioritization, follow-up, and conversion effectiveness.
• Partner with Digital teams to optimize digital-to-assisted customer journeys and sales conversions.
• Advance CRM, lead management, next-best-action, and workflow capabilities.
• Improve customer and colleague experiences by reducing process friction and enhancing sales interactions.
• Establish KPIs for lead quality, conversion rates, speed-to-contact, customer outcomes, and relationship growth.

Analytics & Executive Reporting

• Utilize data analytics and financial analysis to identify opportunities and prioritize initiatives.
• Partner with Finance and Analytics teams to forecast business outcomes and measure strategy effectiveness.
• Develop executive presentations, business cases, recommendations, and strategic roadmaps.
• Establish governance frameworks and operating rhythms with business stakeholders.

Leadership

• Lead through influence across matrixed organizations and stakeholder groups.
• Develop and mentor talent while fostering a performance-driven and customer-centric culture.
• Operate effectively within a regulated banking environment while ensuring compliance, risk management, and control adherence.

Required Qualifications

• Bachelor's degree or equivalent combination of education and relevant experience.
• 10+ years of progressive experience in one or more of the following:
  • Retail Banking
  • Consumer Deposits
  • Sales Leadership
  • Distribution Strategy
  • Growth Strategy
  • Product Management
  • Marketing
• Direct experience managing consumer deposit products, including any of the following:
  • Checking Accounts
  • Savings Accounts
  • Deposit Acquisition
  • Balance Growth
  • Household Deepening
• Experience integrating branch, contact center, and digital customer journeys.
• Strong analytical, financial, written, verbal, and executive communication skills.
• Proven ability to influence senior stakeholders within large, matrixed organizations.
• Leadership experience within regulated financial services environments.

Preferred Qualifications

• MBA or other advanced business degree.
• Experience leading growth initiatives within large retail banking organizations.
• Experience supporting branch network optimization and sales transformation efforts.
• Expertise in assisted-channel growth strategies and customer journey optimization.
• Experience partnering across Product, Marketing, Digital, Analytics, Operations, Finance, and Risk functions.

Pay Transparency

Hours & Work Schedule

• Hours per Week: 40
• Work Schedule: Monday - Friday
• Hybrid: 4 days per week onsite and 1 day remote

Pay Transparency

The salary range for this position is $221,000 - $271,000 per year, plus an opportunity to earn an annual discretionary bonus. Actual pay is based on various factors including but not limited to the budget, work location, and relevant skills and experience. We offer competitive pay, comprehensive medical, dental and vision coverage, retirement benefits, maternity/paternity leave, flexible work arrangements, education reimbursement, wellness programs and more. Note, Citizens’ paid time off policy exceeds the mandatory, paid sick or paid time‑away policy of every local and state jurisdiction in the United States. For an overview of our benefits, visit Explore Benefits That Support You and Your Career at Citizens

Some job boards have started using jobseeker‑reported data to estimate salary ranges for roles. If you apply and qualify for this role, a recruiter will discuss accurate pay guidance.

Equal Employment Opportunity

Citizens, its parent, subsidiaries, and related companies (Citizens) provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, ancestry, color, citizenship, physical or mental disability, perceived disability or history or record of a disability, ethnicity, gender, gender identity or expression, genetic information, genetic characteristic, marital or domestic partner status, victim of domestic violence, family status/parenthood, medical condition, military or veteran status, national origin, pregnancy/childbirth/lactation, colleague’s or a dependent’s reproductive health decision making, race, religion, sex, sexual orientation, or any other category protected by federal, state and/or local laws. At Citizens, we are committed to fostering an inclusive culture that enables all colleagues to bring their best selves to work every day and everyone is expected to be treated with respect and professionalism. Employment decisions are based solely on merit, qualifications, performance and capability.