Retail Channel Marketing Coordinator (Korean Bilingual)

SBT Global, Inc.; Irvine (CA); On-site; USD 52,000 - 66,000; Full time

Job summary

SBT Global, Inc. in Irvine, CA is seeking a Retail Channel Marketing Coordinator to drive growth across North America by translating brand strategy into retail activation and measurable results.

You will coordinate in-store promotions, assist with promotional calendars, and support trade marketing, reporting, and cross-functional collaboration with Sales, Operations, and Finance to ensure successful campaigns.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• 1-3 years experience in channel marketing, trade marketing, or retail marketing.
• Experience in Beauty, Skincare, or CPG preferred.
• Strong Excel and reporting skills.
• Experience with retail promotional programs.
• Highly organized with strong project management ability.
• Strong communication and collaboration skills.

Responsibilities

• Coordinate in-store promotions, endcaps, and secondary placements.
• Assist in promotional calendars and ensure timely execution.
• Assist in tracking and managing TPDs, markdown programs, and co-op initiatives.
• Support retailer line reviews with marketing decks and performance insights.
• Coordinate promotional forecasting with Sales and Operations teams.
• Assist in monitoring trade spend ROI and effectiveness.
• Assist in aligning digital campaigns with retail launch timelines.
• Coordinate with creative teams for channel-specific assets.
• Assure brand consistency across all retail touchpoints.
• Support influencer or paid media activations tied to retail events.
• Track sell-through lift during promotional periods.
• Prepare weekly/monthly channel performance reports.
• Analyze campaign performance and provide optimization recommendations.
• Support executive-level reporting for key accounts.
• Work closely with Sales, Operations, and Finance to ensure smooth execution.
• Coordinate with brand partners for product updates and marketing alignment.
• Assist in inventory planning alignment for major campaigns.

Skills

Excel

Reporting

Project management

Communication

Collaboration

Education

Bachelor’s degree in Marketing, Business, or related field

Job description

• Contract

Company Description

Onsite

Full Time

Job Description

We are seeking a highly organized and performance-driven Retail Channel Marketing Coordinator to support retail and distribution channel growth across North America. This role will focus on assisting with channel-specific marketing programs that drive sell-through, retail visibility, and promotional performance. The ideal candidate will assist in translating brand strategy into retail activation and measurable results.

• specialty beauty, grocery)
• Coordinate in-store promotions, endcaps, and secondary placements
• Assist in promotional calendars and ensure timely execution

2. Trade Marketing & Promotion Support

• Assist in tracking and managing TPDs, markdown programs, and co-op initiatives
• Support retailer line reviews with marketing decks and performance insights
• Coordinate promotional forecasting with Sales and Operations teams
• Assist in monitoring trade spend ROI and effectiveness

3. Campaign & Content Coordination

• Assist in aligning digital campaigns with retail launch timelines
• Coordinate with creative teams for channel-specific assets
• Assist in assuring brand consistency across all retail touchpoints
• Support influencer or paid media activations tied to retail events

4. Reporting & Analytics

• Track sell-through lift during promotional periods
• Prepare weekly/monthly channel performance reports
• Analyze campaign performance and provide optimization recommendations
• Support executive-level reporting for key accounts

5. Cross-Functional Collaboration

• Work closely with Sales, Operations, and Finance to ensure smooth execution
• Coordinate with brand partners for product updates and marketing alignment
• Assist in inventory planning alignment for major campaigns

Qualifications

Required Experience:

• Bachelor’s degree in Marketing, Business, or related field
• 1-3 years experience in channel marketing, trade marketing, or retail marketing
• Experience in Beauty, Skincare, or CPG preferred
• Strong Excel and reporting skills
• Experience with retail promotional programs
• Highly organized with strong project management ability
• Strong communication and collaboration skills

Preferred Experience:

• Experience working with national retail chains
• Knowledge of sell-in vs. sell-through dynamics
• Experience with retail media platforms
• Familiarity with trade spend management

Additional Information

All your information will be kept confidential according to EEO guidelines.

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