Brand Marketing Manager - Must bilingual in Korean

SBT Global, Inc.; Irvine (CA); Presencial; USD 90.000 - 110.000; Jornada completa

Descripción de la vacante

SBT Global, Inc. in Irvine, CA is seeking a strategic Brand Marketing Manager who is fluent in Korean and English to lead brand growth across national retail and distribution channels.

You will drive go-to-market strategy, retail activation, and integrated marketing to accelerate sell-through while strengthening brand equity in North America. The ideal candidate has 5+ years in Beauty, Skincare, or CPG, experience with national retailers, and strong data analysis skills.

Formación

• 5+ years of brand marketing experience in Beauty, Skincare, or CPG
• Bachelor’s degree in Marketing, Business, or related field
• Experience working with national retailers strongly preferred
• Strong understanding of retail marketing and trade promotion
• Proven experience managing product launches
• Analytical mindset with strong Excel / data interpretation skills
• Strong leadership and communication skills

Responsabilidades

• Develop annual brand marketing strategy and growth roadmap
• Lead go-to-market planning for new product launches
• Define positioning, messaging, and competitive differentiation
• Manage brand P&L input related to marketing investment
• Lead 360° integrated marketing campaigns (digital, social, influencer, retail media)
• Oversee paid media performance and ROI optimization
• Track KPIs including sell-through lift, traffic, and brand awareness metrics
• Partner with national retail accounts and coordinate in-store activations
• Align digital campaigns to support retail sell-through
• Collaborate with Sales, Operations, and Finance to align demand planning

Conocimientos

Korean-English bilingual

Brand marketing experience

Retail marketing knowledge

Educación

Bachelor's degree in Marketing/Business

Descripción del empleo

Brand Marketing Manager - Must bilingual in Korean

• Full-time

Marketing – Brand Marketing Manager
Location: Irvine, CA
Employment Type: Full-Time/Onsite
Annual Salary Range: $90,000 – $110,000 plus performance based bonus compensation

Position Overview
We are seeking a strategic and performance-driven Brand Marketing Manager to lead brand growth initiatives across national retail and distribution channels.
This role will drive go-to-market strategy, retail activation, and integrated marketing execution to accelerate sell-through and strengthen brand equity in North America. The ideal candidate brings strong experience in beauty or CPG marketing and understands how to align brand storytelling with retail performance.

• 1. Brand Strategy & Growth Planning
  Develop annual brand marketing strategy and growth roadmap
  Lead go-to-market planning for new product launches
  Define positioning, messaging, and competitive differentiation
  Manage brand P&L input related to marketing investment
• 2. Campaign & Content Execution
  Lead 360° integrated marketing campaigns (digital, social, influencer, retail media)
  Manage creative agencies and external partners
  Oversee paid media performance and ROI optimization
  Track KPIs including sell-through lift, traffic, and brand awareness metrics
• 3. Retail & Channel Marketing
  Partner with national retail accounts (e.g., Ulta, Target, Costco, specialty beauty)
  Develop in-store activation, promotional calendars, and secondary placements
  Support line reviews and retailer presentations with marketing strategy
  Align digital campaigns to support retail sell-through
• 4. Cross-Functional Leadership
  Collaborate with Sales, Operations, and Finance to align demand planning
  Coordinate with global brand teams on product updates and messaging
  Work with e-commerce team on DTC and marketplace alignment
  Ensure brand consistency across all channels
• 5. Analytics & Performance Optimization
  Analyze sales and marketing data to identify growth opportunities
  Monitor promotional ROI and trade marketing efficiency
  Provide executive-level reporting and performance insights

MUST Fluent in Korean/English

• Bachelor’s degree in Marketing, Business, or related field
• 5+ years of brand marketing experience in Beauty, Skincare, or CPG
• Experience working with national retailers strongly preferred
• Strong understanding of retail marketing and trade promotion
• Proven experience managing product launches
• Analytical mindset with strong Excel / data interpretation skills
• Strong leadership and communication skills

Preferred Experience

• Experience in K-Beauty or international brand expansion
• Retail media experience (Ulta Media, Target Roundel, Amazon Ads, etc.)
• Experience managing multi-brand portfolio
• Understanding of sell-in vs. sell-through dynamics

All your information will be kept confidential according to EEO guidelines.