Marketing - Marketing Director

Goodai Global; Irvine (CA); On-site; USD 150,000 - 170,000; Full time

Benefits offered by this job

Health, dental, and vision coverage

Paid vacation

401(k) matching

Performance bonus

Job summary

Goodai Global in Irvine, CA is seeking an experienced Marketing Director to lead Brand Marketing and Channel Marketing across the US, driving integrated campaigns for multiple beauty brands and retail programs. You will oversee field marketing and work with major national retailers to grow sell-through and brand impact.

The candidate should have 8–10+ years in beauty marketing, strong leadership, and cross-functional collaboration, with on-site work in Irvine.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 8-10+ years of marketing experience, preferably within the beauty industry.
• Strong experience in both Brand Marketing and Channel/Retail Marketing.
• Experience leading and managing Field Marketing teams or retail activation programs.
• Experience working with major US beauty and national retailers (e.g., Ulta Beauty, Sephora, Target, Walmart, Costco, etc.) strongly preferred.

Responsibilities

• Lead overall brand marketing strategy and execution across multiple beauty brands.
• Develop annual marketing plans aligned with brand positioning, sales objectives, and growth priorities.
• Lead new brand and product launch strategies across the US market.
• Develop integrated marketing campaigns across digital, social, influencer, PR, experiential, and offline channels.
• Ensure consistent brand positioning, messaging, and visual identity across all consumer touchpoints.
• Partner with global and brand headquarters to localize marketing strategies for the US market.
• Lead channel marketing strategies for major US national retail accounts.
• Develop retailer-specific marketing programs, product launches, and promotional campaigns.
• Plan and execute in-store activations, events, sampling, pop-ups, and other consumer engagement programs.
• Manage and optimize retail marketing calendars and channel-specific marketing investments.
• Partner closely with B2B Sales teams to support retailer growth and sell-through.
• Build strong working relationships with retailer marketing and merchandising teams.

Skills

Brand Marketing

Channel/Retail Marketing

Field Marketing

Leadership

Communication

Analytics

Project Management

Education

Bachelor's degree in Marketing

Job description

We are seeking an experienced and results-driven Marketing Director to lead our Brand Marketing and Channel Marketing functions across the US.
This role is responsible for developing and executing integrated marketing strategies across multiple beauty brands, strengthening brand awareness and consumer engagement, and leading channel marketing initiatives including field marketing team operations. The ideal candidate has strong experience in both brand marketing and retail/channel marketing within the beauty industry and a proven track record of managing cross-functional marketing teams.
This is a full-time, on-site position based in Irvine, California.

Key Responsibilities

1. Brand Marketing & Strategy

Lead overall brand marketing strategy and execution across multiple beauty brands

Develop annual marketing plans aligned with brand positioning, sales objectives, and growth priorities

Lead new brand and product launch strategies across the US market

Develop integrated marketing campaigns across digital, social, influencer, PR, experiential, and offline channels

Ensure consistent brand positioning, messaging, and visual identity across all consumer touchpoints

Partner with global and brand headquarters to localize marketing strategies for the US market

Lead channel marketing strategies for major US national retail accounts

Develop retailer-specific marketing programs, product launches, and promotional campaigns

Plan and execute in-store activations, events, sampling, pop-ups, and other consumer engagement programs

Manage and optimize retail marketing calendars and channel-specific marketing investments

Partner closely with B2B Sales teams to support retailer growth and sell-through

Build strong working relationships with retailer marketing and merchandising teams

3. Field Marketing Team Management

Lead and manage the field marketing organization and strategy

Develop field activation programs to increase brand awareness, consumer engagement, and retail sell-through

Establish field team KPIs, operating guidelines, training programs, and performance management processes

Coordinate field activities across key retail markets and store locations

Monitor field execution and evaluate program effectiveness and ROI

4. Marketing Performance & Cross-Functional Leadership

Manage annual marketing budgets and allocate resources across brands and channels

Track marketing KPIs, campaign performance, and ROI

Analyze consumer, retailer, and market insights to optimize marketing strategies

Partner closely with Sales, Brand, Creative, E-commerce, Supply Chain, and Finance teams

Lead, coach, and develop Brand Marketing and Channel Marketing team members

Present marketing strategies, performance, and key initiatives to senior leadership

Qualifications

Bachelor's degree in Marketing, Business, Communications, or related field

8-10+ years of marketing experience, preferably within the beauty industry

Strong experience in both Brand Marketing and Channel/Retail Marketing

Experience leading and managing Field Marketing teams or retail activation programs

Experience working with major US beauty and national retailers (e.g., Ulta Beauty, Sephora, Target, Walmart, Costco, etc.) strongly preferred

Experience managing multiple brands and integrated marketing campaigns

Strong understanding of the US beauty consumer and retail landscape

Proven experience managing marketing budgets and measuring marketing ROI

Strong leadership, communication, analytical, and project management skills

Experience in Beauty, Skincare, Personal Care, or CPG strongly preferred

Ability to work effectively in a fast-growing and entrepreneurial environment

Ability to work full-time on-site at our Irvine, California office

Annual Salary Range: $150,000 - $170,000

This position may also be eligible for:

Performance-based bonus

Actual compensation will be determined based on experience and qualifications.
Benefits may include:

Health, dental, and vision coverage

Paid vacation

401(k) contribution matching (if applicable)

Performance bonus opportunity

Growth opportunity in a high-growth international beauty distribution and brand development company