Retail Channel Marketing Coordinator Korean Bilingual

SBT Global, Inc.; Irvine (CA); On-site; USD 55,000 - 75,000; Full time

Job summary

SBT Global, Inc. in Irvine, CA is seeking a highly organized Retail Channel Marketing Coordinator to support retail and distribution channel growth across North America. This role focuses on translating brand strategy into retail activation and measurable results.

Key duties include coordinating in-store promotions, tracking performance, and supporting cross-functional teams to deliver on campaigns. 1–3 years in channel/retail marketing plus strong Excel skills are preferred.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• 1-3 years experience in channel marketing, trade marketing, or retail marketing.
• Experience in Beauty, Skincare, or CPG preferred.
• Strong Excel and reporting skills.
• Strong communication and collaboration skills.
• Experience with retail promotional programs.

Responsibilities

• Coordinate in-store promotions, endcaps, and secondary placements.
• Assist in promotional calendars and ensure timely execution.
• Track sell-through lift during promotional periods and prepare reports.
• Support executive-level reporting for key accounts.
• Work with Sales, Operations, and Finance to ensure smooth execution.

Skills

Strong communication

Project management

Team collaboration

Attention to detail

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

Excel

Job description

Company Description

Onsite

Full Time

Job Description

We are seeking a highly organized and performance-driven Retail Channel Marketing Coordinator to support retail and distribution channel growth across North America. This role will focus on assisting with channel-specific marketing programs that drive sell-through, retail visibility, and promotional performance. The ideal candidate will assist in translating brand strategy into retail activation and measurable results.

• specialty beauty, grocery)
• Coordinate in-store promotions, endcaps, and secondary placements
• Assist in promotional calendars and ensure timely execution

Trade Marketing & Promotion Support

• Assist in tracking and managing TPDs, markdown programs, and co-op initiatives
• Support retailer line reviews with marketing decks and performance insights
• Coordinate promotional forecasting with Sales and Operations teams
• Assist in monitoring trade spend ROI and effectiveness

Campaign & Content Coordination

• Assist in aligning digital campaigns with retail launch timelines
• Coordinate with creative teams for channel-specific assets
• Assist in assuring brand consistency across all retail touchpoints
• Support influencer or paid media activations tied to retail events

Reporting & Analytics

• Track sell-through lift during promotional periods
• Prepare weekly/monthly channel performance reports
• Analyze campaign performance and provide optimization recommendations
• Support executive-level reporting for key accounts

Cross-Functional Collaboration

• Work closely with Sales, Operations, and Finance to ensure smooth execution
• Coordinate with brand partners for product updates and marketing alignment
• Assist in inventory planning alignment for major campaigns

Qualifications

Required Experience

• Bachelor’s degree in Marketing, Business, or related field
• 1-3 years experience in channel marketing, trade marketing, or retail marketing
• Experience in Beauty, Skincare, or CPG preferred
• Strong Excel and reporting skills
• Experience with retail promotional programs
• Highly organized with strong project management ability
• Strong communication and collaboration skills

Preferred Experience

• Experience working with national retail chains
• Knowledge of sell-in vs. sell-through dynamics
• Experience with retail media platforms
• Familiarity with trade spend management

Additional Information

All your information will be kept confidential according to EEO guidelines.