Integrated Marketing Coordinator

BeDirect; Memphis (TN); On-site; USD 50,000 - 70,000; Full time

Job summary

BeDirect is seeking an Integrated Marketing Coordinator in Memphis, TN to enhance their marketing and merchandising efforts. This is a project management-oriented role that requires strong organizational skills and attention to detail, alongside marketing expertise.

Key responsibilities include coordinating marketing materials, executing digital marketing initiatives, and planning tradeshows. The ideal candidate will possess a degree in Marketing or Design and have 1-3 years of relevant experience.

Qualifications

• 1-3 years of Marketing, Merchandising, or design-related experience.
• Experience in project management and execution.
• Self-motivation to drive projects independently.

Responsibilities

• Develop, coordinate and execute package development.
• Maintain digital integrity for customer websites.
• Plan and coordinate tradeshow events between teams.

Skills

Marketing background

Strong written and verbal communication

Attention to detail

Organizational skills

Familiarity with Adobe design software

Education

BS/BA in Marketing, Marketing Communications or Design

Job description

About the job Integrated Marketing Coordinator

JOB DESCRIPTION:

Our clientis looking for an Integrated Marketing Coordinator to join their tight-knit and collaborative team. This position is an ideal role for an individual seeking to develop a diverse range of retail merchandising and marketing skillsets, as well as digital marketing operations that support their Retail and Wholesale channels.

POSITION SUMMARY:

The Integrated Marketing Coordinator is a pivotal role driving the success of our dynamic merchandising and marketing initiatives across multiple channels. This position is project management-focused and demands exceptional organizational skills, a keen eye for detail, and a passion for coordinating in-store merchandising, digital marketing campaigns, and trade show execution.

DUTIES & RESPONSIBILITIES:

• Develop, coordinate and execute package development
• Quoting and developing fixtures with outside manufacturers
• Track all projects to completion and support timely delivery
• Marketing
  • Keep imagery up-to-date for online marketing operations
  • Maintain digital integrity for our customers websites
  • Develop, launch and track online marketing initiatives
  • Help develop our digital presence for our growing Wholesale Channel
• Plan and coordinate tradeshow events between the Marketing, Product Management and Sales teams
• Maintain Dropship Books for each show season
• Ensure all literature and materials arrive in a timely manner
• Develop a metrics reporting on show activities

REQUIREMENTS:

• Background in marketing, with design experience a plus
• 1-3 years of Marketing, Merchandising or design-related experience
• Strong written and verbal communication skills
• Attentiveness to details and strong organizational skills
• Familiarity with Adobe design software is a strong plus
• Self-motivated to drive projects as independently as possible

ADDITIONAL:

• Willing to periodically travel (2-4 weeks a year)
• Open to constant learning and refinement of skills

EDUCATION:

• BS/BA in Marketing, Marketing Communications or Design