Marketing - Channel Marketing Coordinator

GOODAI GLOBAL USA INC.; Irvine (CA); On-site; USD 50,000 - 60,000; Full time

Benefits offered by this job

401(K)

Group health insurance

Paid time off

Annual incentive bonus

Employee discount

Job summary

GOODAI GLOBAL USA INC. is seeking a Marketing - Channel Marketing Coordinator in Irvine, CA to drive retail channel growth across North America. You will support channel-specific programs, translate brand strategy into retail activations, and collaborate with sales, operations, and creative teams.

The role emphasizes in-store execution, promotional calendars, and reporting to optimize retail performance and drive sell-through. On-site work and cross-functional collaboration are required.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• 1–3 years experience in channel marketing, trade marketing, or retail marketing.
• Experience in Beauty, Skincare, or CPG preferred.
• Strong Excel and reporting skills.
• Experience with retail promotional programs.
• Highly organized with strong project management ability.
• Strong communication and collaboration skills.

Responsibilities

• Retail Channel Execution and support across key retail partners.
• Coordinate in-store promotions, endcaps, and secondary placements.
• Assist in promotional calendars and ensure timely execution.
• Support retailer line reviews with marketing decks and performance insights.
• Coordinate promotional forecasting with Sales and Operations teams.
• Track sell-through lift during promotional periods.
• Prepare weekly/monthly channel performance reports.
• Analyze campaign performance and provide optimization recommendations.

Skills

Channel marketing

Excel

Reporting

Project management

Communication

Collaboration

Retail marketing

Education

Bachelor's degree in Marketing, Business, or related field

Job description

Marketing - Channel Marketing Coordinator

Location: Irvine, CA, USA

Department: Marketing

Workspace: On-Site

Position Overview

We are seeking a highly organized and performance-driven Retail Channel Marketing Coordinator to support retail and distribution channel growth across North America. This role will focus on assisting with channel-specific marketing programs that drive sell-through, retail visibility, and promotional performance. The ideal candidate will assist in translating brand strategy into retail activation and measurable results.

Key Responsibilities

• Retail Channel Execution
• Support marketing initiatives across key retail partners (e.g., Ulta, Target, Costco, specialty beauty, grocery)
• Coordinate in-store promotions, endcaps, and secondary placements
• Assist in promotional calendars and ensure timely execution
• Assist in retail media coordination (Ulta Media, Target Roundel, Amazon Ads, etc.)
• Trade Marketing & Promotion Support
• Assist in tracking and managing TPDs, markdown programs, and co-op initiatives
• Support retailer line reviews with marketing decks and performance insights
• Coordinate promotional forecasting with Sales and Operations teams
• Assist in monitoring trade spend ROI and effectiveness
• Campaign & Content Coordination
• Assist in aligning digital campaigns with retail launch timelines
• Coordinate with creative teams for channel-specific assets
• Assist in assuring brand consistency across all retail touchpoints
• Support influencer or paid media activations tied to retail events
• Reporting & Analytics
• Track sell-through lift during promotional periods
• Prepare weekly/monthly channel performance reports
• Analyze campaign performance and provide optimization recommendations
• Support executive-level reporting for key accounts
• Cross-Functional Collaboration
• Work closely with Sales, Operations, and Finance to ensure smooth execution
• Coordinate with brand partners for product updates and marketing alignment
• Assist in inventory planning alignment for major campaigns

Qualifications

• Bachelor's degree in Marketing, Business, or related field
• 1-3 years experience in channel marketing, trade marketing, or retail marketing
• Experience in Beauty, Skincare, or CPG preferred
• Strong Excel and reporting skills
• Experience with retail promotional programs
• Highly organized with strong project management ability
• Strong communication and collaboration skills

Preferred Experience

• Experience working with national retail chains
• Knowledge of sell-in vs. sell-through dynamics
• Experience with retail media platforms
• Familiarity with trade spend management

Compensation & Benefits

Annual Salary Range: $50,000 - $60,000

This position may also be eligible for performance-based bonus compensation.

Actual compensation will be determined based on experience, qualifications, and internal equity.

Benefits Include

• 401(K)
• Group health insurance
• Paid time off
• Annual incentive bonus based on performance
• Employee discount