Retail Banking Growth & Coaching Leader

Associated Bank; La Crosse (WI); On-site; USD 71,000 - 122,000; Full time

Benefits offered by this job

401(k) & Pension

Volunteer time off

Colleague Resource Groups

Competitive salaries

Employee stock purchase plan

Military benefits

Personal banking benefits

Job summary

Associated Bank in the United States is seeking a Retail Banking Development Officer to strengthen sales performance by coaching Relationship Bankers and improving customer engagement across the branch network.

You’ll help teams build deeper relationships, grow business results, and develop professionally, with a direct impact on colleague success and overall retail growth. Travel between branches is required.

Qualifications

• Bachelor’s degree or equivalent experience in Business, Finance, HR, or related field.
• 5+ years of experience in retail banking, financial services, or sales coaching.
• 2+ years of success in a customer-facing banking role such as Branch Manager, Market Manager, or similar role.

Responsibilities

• Coach Relationship Bankers through one-on-one and group sessions to improve sales and relationship-building skills.
• Conduct in-branch observations and deliver real-time, actionable feedback to drive performance.
• Analyze sales metrics to identify trends and create targeted development plans.
• Partner with branch leaders to improve team effectiveness and achieve business goals.
• Facilitate training sessions on sales techniques, products, and customer engagement.
• Support consistent execution of sales processes and tools across branches.
• Collaborate with cross-functional teams to align training with business strategies.

Skills

Coaching

Leadership

Training delivery

Data analysis

Education

Bachelor's degree

Job description

Associated Bank in the United States is seeking a Retail Banking Development Officer to strengthen sales performance by coaching Relationship Bankers and improving customer engagement across the branch network.

You’ll help teams build deeper relationships, grow business results, and develop professionally, with a direct impact on colleague success and overall retail growth. Travel between branches is required.