Retail Banking Growth Coach

associatedbank; La Crosse (WI); On-site; USD 71,000 - 122,000; Full time

Benefits offered by this job

Retirement savings

Paid time off

Diversity-focused Colleague Resource G

Competitive salaries

Bonus benefits

Personal banking benefits

Job summary

Associated Bank is seeking a Retail Banking Development Officer to strengthen sales performance across the branch network by coaching Relationship Bankers, improving customer engagement, and developing professionally. You will have a direct impact on colleague success and retail growth across multiple locations.

The role requires traveling between branches, delivering targeted development plans, and partnering with leadership to drive results and customer outcomes.

Qualifications

• Bachelor’s degree or equivalent experience in Business, Finance, HR, or related field.
• 5+ years of experience in retail banking, financial services, or sales coaching.
• 2+ years of success in a customer-facing banking role (e.g., Branch Manager, Market Manager).

Responsibilities

• Coach Relationship Bankers through one-on-one and group sessions to improve sales and relationship-building skills.
• Conduct in-branch observations and provide actionable feedback to drive performance.
• Analyze sales metrics to identify trends and create targeted development plans.
• Partner with branch leaders to improve team effectiveness and achieve business goals.
• Facilitate training sessions on sales techniques, products, and customer engagement.
• Support consistent execution of sales processes and tools across branches.
• Collaborate with cross-functional teams to align training with business strategies.

Skills

Coaching

Sales coaching

Customer engagement

Leadership

Travel willingness

Education

Bachelor’s degree or equivalent

Tools

Sales tools

Job description

Associated Bank is seeking a Retail Banking Development Officer to strengthen sales performance across the branch network by coaching Relationship Bankers, improving customer engagement, and developing professionally. You will have a direct impact on colleague success and retail growth across multiple locations.

The role requires traveling between branches, delivering targeted development plans, and partnering with leadership to drive results and customer outcomes.