Resort General Manager: Guest Experience & Ops Leader

AVISTA RENTALS LLC; North Myrtle Beach (SC); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

401K Plan (matched)

Medical insurance

Vision

Dental

Disability

Life

Accident insurance

Paid time off

Job summary

Avista Resort in North Myrtle Beach seeks an experienced General Manager to lead day-to-day operations of our oceanfront property, overseeing Food & Beverage, Engineering, Housekeeping and Front Desk. You will drive guest satisfaction, profitability and operational efficiency with a hands-on leadership style.

The role requires 5+ years as a GM or senior operations leader in full-service hotels or resorts, strong budgeting, revenue management, and team-building skills; experience with PMS/POS

Qualifications

• 5+ years of GM or senior operations leadership experience in a full-service hotel or resort.
• Proven track record of managing multiple departments, driving revenue, and achieving high guest satisfaction.
• Strong leadership, communication, and interpersonal skills; ability to build effective teams.
• Expertise in budget management, P&L analysis, forecasting and inventory control.
• Familiarity with hospitality software platforms (PMS, POS, inventory and revenue management systems).
• Knowledge of Myrtle Beach hospitality trends is a plus.

Responsibilities

• Oversee and coordinate all resort departments, ensuring efficient and high-quality service delivery.
• Develop and implement SOPs across departments to ensure consistency and excellence.
• Ensure resort amenities, including pools, lazy rivers, and hot tubs are well maintained and compliant with safety regulations.
• Collaborate with department heads to drive accountability and continuous improvement.
• Champion guest satisfaction by ensuring service excellence at all touchpoints.
• Monitor guest feedback, online reviews, and service scores to identify trends and develop action plans.
• Maintain a visible presence for personalized guest, homeowner and vendor interactions.
• Excellent working knowledge of PMS and staff mentorship of the same.
• Lead budget management and monthly financial reviews to meet revenue goals and cost targets.
• Manage resort inventory, including rooms and F&B, ensuring accurate tracking and efficient purchasing.
• Oversee revenue management strategies to maximize ADR and occupancy.
• Ensure seamless operation of the on-site restaurant and bar; collaborate with F&B manager on menu planning and training.
• Hire, train, mentor, and evaluate department heads and resort staff; lead regular management meetings.
• Promote a safe, compliant work environment per regulations.
• Partner with Engineering to maintain facilities, safety codes and environmental practices.
• Oversee accurate billing, reimbursements, and engineering software knowledge.

Skills

Leadership

Communication

Interpersonal skills

Team building

P&L analysis

Budgeting

Forecasting

Inventory control

Guest satisfaction

Tools

PMS

POS

ERP systems

Job description

Avista Resort in North Myrtle Beach seeks an experienced General Manager to lead day-to-day operations of our oceanfront property, overseeing Food & Beverage, Engineering, Housekeeping and Front Desk. You will drive guest satisfaction, profitability and operational efficiency with a hands-on leadership style.

The role requires 5+ years as a GM or senior operations leader in full-service hotels or resorts, strong budgeting, revenue management, and team-building skills; experience with PMS/POS