Resident Experience Marketing Specialist

American Campus Communities; Tucson (AZ); On-site; USD 46,000 - 62,000; Full time

Benefits offered by this job

Dental

Vision

401(k) with Employer Matching

Medical & Dependent Care FSA

Life Insurance

Sick Leave

Paid Time Off

Paid Pregnancy & Childbirth Leave

Paid Paternity Leave

Health Insurance

Health Savings Account with Employer M

Short-Term & Long-Term Disability

Job summary

American Campus Communities is seeking a proactive Marketing and Resident Experience Specialist to maximize revenue and occupancy through targeted marketing and leasing initiatives at Entrada Real in Tucson, AZ. The role blends marketing with hands-on leasing, tours, move-ins, and resident events to foster a dynamic, high-occupancy community.

You will support marketing across traditional and digital channels, produce engaging social content, and maintain accurate leasing data.

Qualifications

• 2 years’ of experience in leasing, marketing, or sales.
• Experience reading, analyzing and interpreting general business correspondence and leasing documents.
• Experience writing routine reports and correspondence.
• Social media experience preferred.

Responsibilities

• Maximize revenue and drive occupancy through marketing efforts, exceptional customer service, and leasing execution.
• Execute the leasing process for prospective residents, including appointments, leads, tours, maintaining show rooms, and completing prospect and future resident follow-up.
• Give informative property tours to potential prospects onsite and create value by anticipating needs and addressing objections to close the tour.
• Maintain accurate and current prospect traffic and leasing data in all required systems and platforms; complete administrative requirements for move-ins and move-outs to company standard.
• Assist with office administrative tasks, including package management.
• Coordinate the planning, preparation, and implementation of all lease up events (athletic events, housing fairs, orientations, open houses, etc.), renewal events, and resident programs.
• Execute the established sales and marketing strategies to increase property traffic, maintain closing ratios, and achieve the budgeted occupancy and revenue; this includes using traditional, digital, and social marketing mediums.
• Create and post engaging and visually appealing social media content for all approved company channels in accordance with company standards.
• Audit property websites and digital channels and listings for accuracy and expected visual standards.
• Produce and submit all required reporting to supervisor and support teams for approval to distribute as needed.
• Coordinate room assignments and roommate matching, where needed.
• Build and maintain relationships with local business, community leaders, university partners, etc.
• Remain knowledgeable of market trends, market performance, new construction in area, enrollment, etc.
• Partner closely with service team to ensure property is consistently well-maintained and meets curb appeal standards.
• Other duties as assigned by manager.
• This position may be subject to an on-call rotation.

Skills

Leasing

Marketing

Sales

Customer service

Social media

Education

Bachelor's degree in marketing or business

Job description

American Campus Communities is seeking a proactive Marketing and Resident Experience Specialist to maximize revenue and occupancy through targeted marketing and leasing initiatives at Entrada Real in Tucson, AZ. The role blends marketing with hands-on leasing, tours, move-ins, and resident events to foster a dynamic, high-occupancy community.

You will support marketing across traditional and digital channels, produce engaging social content, and maintain accurate leasing data.