Research - Market Research Manager

Campbell Marketing & Communications; Dearborn (MI); Hybrid; USD 60,000 - 74,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

Campbell Marketing & Communications is seeking a Market Research Manager to design and execute studies, analyze consumer behavior, and track market trends. You will blend quantitative data with qualitative insights to guide customer experiences and marketing strategies.

The ideal candidate has 4–7 years of market research experience and is adept at turning data into compelling stories for clients across diverse industries, with automotive knowledge a plus.

Qualifications

• Bachelor’s degree in Market Research, Marketing, Business, Psychology, Statistics, or related field.
• 4–7 years of direct experience in market research, consumer insights, or marketing analytics.
• Hands-on experience with survey platforms (e.g., Qualtrics, SurveyMonkey, Decipher, etc.).
• Familiarity with web analytics and marketing tools (e.g., Google Analytics, HubSpot, Adobe Analytics).
• Proficiency in data visualization software (e.g., Tableau, Power BI) and advanced Excel.
• Knowledge of statistical analysis software (e.g., SPSS, R, Python) is preferred.
• Strong understanding of both qualitative and quantitative research methods.
• Exceptional storytelling ability; able to explain why the data matters and what the business should do next.

Responsibilities

• Survey & Study Design: Design, build, and deploy quantitative surveys and qualitative research initiatives to gather consumer feedback.
• Consumer Insights: Analyze customer preferences, demographics, and buying habits to identify target audiences and map the customer journey.
• Competitor Analysis: Monitor competitor activities, pricing strategies, marketing campaigns, and product launches to benchmark our market position.
• Campaign & Consumer Experience Evaluation: Collaborate with marketing and events teams to test concepts, assess brand awareness, and measure ROI.
• Data Synthesis: Clean and analyze datasets from multiple sources to find actionable trends.
• Reporting: Translate data into reports, presentations, and dashboards for cross-functional teams.
• Presentation Skills: Present research results beyond the numbers to leadership in partnership with account teams.

Skills

Survey platforms

Data visualization

Excel

Statistical analysis

Storytelling

Education

Bachelor's degree in Market Research or related field

Tools

Qualtrics

SurveyMonkey

Decipher

Google Analytics

HubSpot

Adobe Analytics

Tableau

Power BI

SPSS

R

Python

Job description

Campbell Marketing & Communications is a dynamic and fast-paced agency specializing in public relations, communications, social media, marketing and event management. We offer a vibrant and collaborative work environment where you will have the opportunity to work on exciting projects with industry leaders.

General Summary

We are looking for a curious and data-driven Market Research Manager to help build upon our industry knowledge. This person will help us explore the specific industry standards and landscape, target audience, and competitive positioning. In this role, you will design and execute research studies, analyze consumer behavior, and track market trends to guide our customer experiences and marketing strategies. The ideal candidate is adept at blending quantitative data with qualitative insights to tell a compelling story about what our clients may need and what their customers want and where the specific market is heading.

This person must enjoy learning about different industries and clients. Knowledge about customer experiences and the automotive industry is a plus.

Principle Duties and Responsibilities

• Survey & Study Design: Design, build, and deploy quantitative surveys and qualitative research initiatives (e.g., focus groups, customer interviews) to gather consumer feedback.
• Consumer Insights: Analyze customer preferences, demographics, and buying habits to identify target audiences and map the customer journey.
• Competitor Analysis: Monitor competitor activities, pricing strategies, marketing campaigns, and product launches to benchmark our market position and identify strategic gaps.
• Campaign & Consumer Experience Evaluation: Collaborate with the marketing and event teams to test new concepts, assess brand awareness, and measure the ROI of marketing campaigns.
• Data Synthesis: Clean and analyze both small and large datasets from multiple sources (e.g., CRM, web analytics, third-party industry reports, and primary research data) to find actionable trends.
• Reporting: Translate data sets into easy-to-understand reports, presentations, and visual dashboards for cross-functional teams and executive leadership.
• Presentation Skills: The ability to present research results beyond the numbers to all levels within an organization in partnership with account teams.

Qualifications & Requirements

• Education: Bachelor’s degree in Market Research, Marketing, Business, Psychology, Statistics, or a related field.
• Experience:4–7 years of direct experience in market research, consumer insights, or marketing analytics.
• Technical Skills:
  • Hands-on experience with survey platforms (e.g., Qualtrics, SurveyMonkey, Decipher, etc.).
  • Familiarity with web analytics and marketing tools (e.g., Google Analytics, HubSpot, Adobe Analytics).
  • Proficiency in data visualization software (e.g., Tableau, Power BI) and advanced Excel.
  • Knowledge of statistical analysis software (e.g., SPSS, R, Python) is preferred.
  • Ability to create visual and meaningful executive reports.
• Research Methodologies: Strong understanding of both qualitative and quantitative research methods.
• Soft Skills: Exceptional storytelling ability; capable of explaining why the data matters and what the business should do next.

Company Culture

• Detail-oriented: quality and precision-focused
• Innovative: innovative and risk-taking
• Outcome-oriented: results focused with strong performance culture
• People-oriented: supportive and fairness-focused
• Inclusive: welcomes diversity of thoughts, experiences and expressions
• Team-oriented: cooperative and collaborative

Additional Information

• The company is currently working on a hybrid basis; Dearborn, MI —three (3) days onsite and remaining days remote—though this position may require more than three days onsite some weeks.
• A valid driver’s license and clear driving record are required.
• This is a U.S.-based/Michigan-based position.
• Sponsorship is not available for this role.
• Salary range starts at: $67,000.00 – annually. Negotiable, based on experience.
• Will require some travel (6-8 events annually), including weekend and evening hours.
• Work environment: May also require some physical activities such as standing and/or walking for extended periods of time and the ability to lift supplies up to 35lbs.

Campbell Marketing & Communications is an Equal Opportunity Employer committed to a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status.