Product Marketing, Senior Market Research Manager

Legalzoom; Mountain View (CA); Hybrid; USD 144,000 - 162,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

401(k) with matching

Paid time off

One Medical membership

Job summary

LegalZoom is seeking a Senior Market Research Manager to join the Product Marketing team. You will lead market research programs, partner with product, marketing, and sales, and manage vendors to deliver insights that drive strategy.

This role requires 8–10+ years in client-side research, strong data analysis, and ability to influence decisions across the organization. Hybrid work model with offices in Mountain View and other locations; remote options available.

Qualifications

• 8–10+ years in client-side market research, with software/tech experience preferred.
• Ability to apply mixed methods (primary and secondary) and work with external partners.
• Proven track record leading large research projects end-to-end.

Responsibilities

• Define market research priorities to inform key business decisions.
• Manage end-to-end research studies, including briefs, surveys, field management, analysis and presentation of results.
• Oversee vendor relationships and research budgets/timelines.

Skills

Strong analytical skills

Excellent communication

Cross-functional collaboration

Vendor management

Project management

Data-driven decision making

Education

Advanced degree in a related field

Tools

Qualtrics

SPSS

ThoughtSpot

Amplitude

Tableau

Job description

Senior Market Research Manager

This role is part of the Product Marketing team. You will conduct market research projects and serve as a research partner to teams across the organization. Success requires senior‑level skills in data analysis, cross‑functional communication, and project and vendor management.

Responsibilities

• Define market research priorities and proactively address key business decisions
• Independently manage both ongoing and ad hoc research studies from end to end, including writing research briefs, drafting surveys or discussion guides, field management, data analysis and presentation of results
• Administer online enterprise data platforms, fielding questions from the org, managing user roles, and driving expanded systems integrations
• Drive customer journey and persona research to inform marketing and product strategy
• Conduct competitive intelligence studies to assess market positioning and white space opportunities
• Own ongoing brand health, awareness, consideration, and claims research initiatives, translating findings into actionable recommendations that strengthen brand positioning and drive business growth
• Manage relationships with external research vendors and consultants
• Oversee budgets and timelines for both ad hoc and ongoing research initiatives
• Be the voice of the customer in strategy development, informing critical decisions with data and insights
• Work cross‑functionally to get the right insights to the right people at the right time
• Lead the development and adoption of agency‑centric research workflows to scale insight generation, automate operational processes, enhance research efficiency, and increase the strategic impact of marketing insights across the organization

Qualifications

• 8–10+ years of experience in client‑side market research, with at least 3–5 years in the software/technology sector
• Ability to identify and apply the right research approach, with a mix of primary and secondary research techniques, both in‑house and through external partners
• Proven ability to lead large‑scale research projects with minimal oversight
• Deep knowledge of both qualitative and quantitative research methodologies
• Strong analytical skills and ability to interpret data to make informed decisions and recommendations, including but not limited to descriptive statistics, formulas, pivot tables, statistical testing, cluster analysis and modeling
• Excellent communication skills and ability to present data and insights to internal stakeholders
• Experience in any of the following:
  • Customer segmentation
  • Qualtrics or similar survey programming software
  • SPSS or similar analytical software
  • Moderating focus groups / customer interviews
  • Brand Health Tracking
  • ThoughtSpot, Amplitude, Tableau or similar first‑party data platforms
  • A variety of research experience, including quant/qual, across industries/organizations, client / agency‑side, etc.
  • Experience optimizing workflows and tasks by leveraging AI, including Claude, as a power user
• Bonus if you have an advanced degree
• Bonus if you have a talent for data visualization or a passion for slide design

Location

This hybrid position will work remotely as well as onsite in our Austin, TX, Sherman Oaks, CA, or Mountain View, CA office. Candidates in Los Angeles are preferred.

Compensation

Salary range: $144,000–$162,000. Compensation is based on location, experience, education, skills, and organizational needs. An annual bonus, incentive bonus, and/or restricted stock units may be provided. Full range of medical, dental, vision insurance; 401(k) with matching; paid time off; health savings account; flexible spending account; short‑term/long‑term disability insurance; plus wellness benefits.

Benefits

• Medical, dental, vision insurance
• 401(k) with matching contributions
• Paid time off
• Health savings account (HSA)
• Flexible spending account (FSA)
• Short‑term/long‑term disability insurance
• Fertility support
• Mental health services
• One Medical membership