Market Research Manager: Insights & Strategy (Hybrid)

Campbell Marketing & Communications; Dearborn (MI); Hybrid; USD 60,000 - 74,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

Campbell Marketing & Communications is seeking a Market Research Manager to design and execute studies, analyze consumer behavior, and track market trends. You will blend quantitative data with qualitative insights to guide customer experiences and marketing strategies.

The ideal candidate has 4–7 years of market research experience and is adept at turning data into compelling stories for clients across diverse industries, with automotive knowledge a plus.

Qualifications

• Bachelor’s degree in Market Research, Marketing, Business, Psychology, Statistics, or related field.
• 4–7 years of direct experience in market research, consumer insights, or marketing analytics.
• Hands-on experience with survey platforms (e.g., Qualtrics, SurveyMonkey, Decipher, etc.).
• Familiarity with web analytics and marketing tools (e.g., Google Analytics, HubSpot, Adobe Analytics).
• Proficiency in data visualization software (e.g., Tableau, Power BI) and advanced Excel.
• Knowledge of statistical analysis software (e.g., SPSS, R, Python) is preferred.
• Strong understanding of both qualitative and quantitative research methods.
• Exceptional storytelling ability; able to explain why the data matters and what the business should do next.

Responsibilities

• Survey & Study Design: Design, build, and deploy quantitative surveys and qualitative research initiatives to gather consumer feedback.
• Consumer Insights: Analyze customer preferences, demographics, and buying habits to identify target audiences and map the customer journey.
• Competitor Analysis: Monitor competitor activities, pricing strategies, marketing campaigns, and product launches to benchmark our market position.
• Campaign & Consumer Experience Evaluation: Collaborate with marketing and events teams to test concepts, assess brand awareness, and measure ROI.
• Data Synthesis: Clean and analyze datasets from multiple sources to find actionable trends.
• Reporting: Translate data into reports, presentations, and dashboards for cross-functional teams.
• Presentation Skills: Present research results beyond the numbers to leadership in partnership with account teams.

Skills

Survey platforms

Data visualization

Excel

Statistical analysis

Storytelling

Education

Bachelor's degree in Market Research or related field

Tools

Qualtrics

SurveyMonkey

Decipher

Google Analytics

HubSpot

Adobe Analytics

Tableau

Power BI

SPSS

R

Python

Job description

Campbell Marketing & Communications is seeking a Market Research Manager to design and execute studies, analyze consumer behavior, and track market trends. You will blend quantitative data with qualitative insights to guide customer experiences and marketing strategies.

The ideal candidate has 4–7 years of market research experience and is adept at turning data into compelling stories for clients across diverse industries, with automotive knowledge a plus.