Rentals Marketing Lead: Growth & Campaigns

Carolina-CAT / LiftOne; Charlotte (NC); On-site; USD 70,000 - 95,000; Full time

Job summary

Carolina Cat in Charlotte, NC seeks a Senior Marketing Specialist - Rentals to lead strategic marketing initiatives across channels for Rentals products. You will translate market research into actionable campaigns, upsell and cross-sell opportunities, and drive brand awareness to key decision-makers in construction sectors.

Strong communication and data-driven skills are required. The role reports to the Senior Marketing Manager and emphasizes collaboration with Sales, Digital Marketing, and

Qualifications

• Bachelor's degree in marketing, business, communications or equivalent is required.
• 3+ years of B2B product marketing experience in a corporate environment.
• Strong communication, analytical and collaboration skills.

Responsibilities

• Develop and execute strategic marketing campaigns to drive brand awareness and demand.
• Collaborate with sales, product, and digital teams to align go-to-market plans.
• Drive lead generation through content, events, webinars, and partnerships.
• Create compelling messaging and positioning for Rentals products and solutions.
• Manage digital campaigns across social, email, SEO, and PPC channels.
• Monitor KPIs, report performance, and propose optimization opportunities.
• Assist in budgeting and resource allocation for marketing initiatives.
• Stay informed on market trends and competitive landscape.

Skills

B2B marketing

Marketing strategy

Digital marketing

Data analysis

Content creation

Communication

Collaboration

Budget management

Problem solving

Education

Bachelor's degree in marketing, business, communications or equivalent

Tools

Excel

Smartsheet

PowerBI

CRM tools

Job description

Carolina Cat in Charlotte, NC seeks a Senior Marketing Specialist - Rentals to lead strategic marketing initiatives across channels for Rentals products. You will translate market research into actionable campaigns, upsell and cross-sell opportunities, and drive brand awareness to key decision-makers in construction sectors.

Strong communication and data-driven skills are required. The role reports to the Senior Marketing Manager and emphasizes collaboration with Sales, Digital Marketing, and